marketing

Examples of marketing in the following topics:

• Market Share

  • For a very basic example, let's look at the market for baubles.
  • Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
  • Market share is a key indicator of market competitiveness—that is, how well a firm is doing in terms of its competition.
  • However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.
  • Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it.

• Discussion questions and references

  • How does marketing contribute to the creation of a competitive advantage?
  • What is the role of marketing in each stage of this process.
  • Dictionary of Marketing Terms, Peter D.
  • Bennett, Ed., American Marketing Association, 1988 p. 54.
  • Burnett, "The Macromarketing/Micro marketing Dichotomy: A Taxonomical Model," Journal of Marketing, Summer. 1982 pp. 11-26.

• The Marketing Concept

  • The marketing concept states that an organization achieves goals by knowing the needs and wants of target markets and delivering the desired satisfactions.
  • The marketing concept centers on market orientation.
  • The marketing orientation is perhaps the most common orientation used in contemporary marketing.
  • Market orientation is implementation of the marketing concept, which is a particular business philosophy.
  • Successful marketing strategies include the consideration of a variety of factors, such as market research and product branding.

• Modern Trends in Marketing

  • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.
  • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing .
  • E-marketing and online marketing are essential tools for modern firms.
  • Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.
  • Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing.

• Addressing Market Needs

  • Examples of markets include: Physical retail markets, such as local farmers' markets, shopping centers and shopping malls Non-physical internet markets Ad hoc auction markets Markets for intermediate goods used in production of other goods and servicesLabor markets and international currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits.
  • Illegal markets such as the market for illicit drugs, arms, or pirated products
  • Market research provides important information that identifies and analyzes the market's need, size, and competition; thus making it possible to determine how to market a product.
  • Market segmentation is the division of the market or population into subgroups with similar motivations.
  • Market trends are the upward or downward movement of a market during a period of time.

• Local, regional, national, international, and global marketers

  • Local marketers are concerned with customers that tend to be clustered tightly around the marketer.
  • Naturally, the total potential market is limited.
  • This type of marketing offers tremendous profit potential, but also exposes the marketer to new, aggressive competitors.
  • As the US market becomes more and more saturated with US-made products, the continued expansion into foreign markets appears inevitable.
  • Global marketing differs from international marketing in some very definite ways.

• Digital Marketing

  • Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  • Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and wireless media.
  • Email, text messaging, and web feeds can also be classed as push digital marketing when the recipient has not given permission for the marketer to send the marketing message.
  • Push digital marketing technologies are more proper when done with prior permission—a concept called permission marketing.
  • This enables a marketer to benefit from both types of digital marketing .

• Digital Marketing

  • Digital marketing – Pull versus Push Two different forms of digital marketing exist Pull digital marketing in which the consumer must actively seek the marketing content often via web searches or the recipient has given permission to receive content that is sent to the consumer by email, text message and web feed.
  • Push digital marketing technologies are more proper when done with the prior permission, the concept called as permission marketing.
  • This enables a marketer to benefit from both types of digital marketing.
  • The modernization and mobility of the consumer has forced marketers to innovate, spawning the direct digital marketing concept.
  • Direct digital marketing is an addressable digital marketing method.

• Global marketing: assessing potential markets overseas

  • Global marketing: assessing potential markets overseas Case: Toyota has a vehicle for every market
  • One of the inevitable questions that surfaces concerning global marketing is: how does global marketing truly differ from domestic marketing, if at all?
  • A standardized marketing model utilizes the same functions in all markets.
  • Conversely, a customized marketing strategy adheres to the needs and wants of a particular target market.
  • An important decision that international marketers must make is whether to utilize standardized marketing, treating all markets in the same manner, or customized marketing, adhering to local customs and traditions for greater effectiveness.

• The role of marketing in the firm: a basis for classification

  • The role of marketing in the firm: a basis for classification
  • Marketing is an individualized and highly creative process.
  • Each business must customize its marketing efforts in response to its environment and the exchange process.
  • Consequently, no two marketing strategies are exactly the same.
  • This requirement of marketing to play slightly different roles, depending upon some set of situational criteria, has in turn provided us with a division of marketing into a number of different categories.