media

Examples of media in the following topics:

• Creating a Media Plan

  • The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget.
  • When choosing the media, you not only need to know which media outlets exist, but also which ones suit your product.
  • The standard media plan covers four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.
  • The media planner must make media mix decisions and timing directions, both of which are restricted by the available budget.
  • The media mix decision involves putting media together in the most effective manner.

• Selective and Differential Media

  • Selective media allows for the growth of specific organisms, while differential media is used to distinguish one organism from another.
  • Two types of media with similar implying names but very different functions, referred to as selective and differential media, are defined as follows.
  • Some examples of selective media include:
  • Differential media or indicator media distinguish one microorganism type from another growing on the same media.
  • Examples of differential media include:

• Campaigning: Traditional Media, New Media, and Campaign Advertisements

  • Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
  • Campaigns seek to actively engage with the media in order to present a particular image of the candidate.
  • Engaging with the media is an essential part of any presidential campaign.
  • Usually, the candidate's campaign manager is tasked with engaging with the media.
  • Campaign engagement with the media has changed again with the proliferation of social media.

• The Mass Media

  • Media can have an important affect on public opinion in several ways.
  • Media can have an important affect on public opinion in several ways.
  • The formation of public opinion starts with agenda setting by major media outlets throughout the world.
  • Public opinion can be influenced by public relations and the political media.
  • Explain the different ways that the mass media forms public opinion

• Researching Using Digital Media

  • Digital media technologies are enabling researchers to use increasingly sophisticated tools to collect data via the Internet.
  • Inclusion of social media research can provide particularly unique insights into consumer and societal segments.
  • Digital media including images, videos and audio can prove valuable sources for Internet researchers.
  • Specific types of research methods that incorporate digital media include:
  • Social media analytics allow brands to efficiently collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.

• Complex and Synthetic Media

  • In defined media all the chemical compounds are known, while undefined media has partially unknown chemical constituents.
  • There are many types of culture media, which is food that microbes can live on.
  • Two major sub types of media are complex and synthetic medias, known as undefined and defined media.
  • Undefined media are sometimes chosen based on price and sometimes by necessity - some microorganisms have never been cultured on defined media.A defined medium (also known as chemically defined medium or synthetic medium) is a medium in which all the chemicals used are known, no yeast, animal, or plant tissue is present.
  • The term 'chemically defined media' is often misused in the literature to refer to serum albumin-containing media.

• Culture Media

  • Culture media is the food used to grow and control microbes.
  • These are the most common growth media, although specialized media are sometimes required for microorganism and cell culture growth.
  • This is an important distinction between growth media types.
  • Undefined media are sometimes chosen based on price and sometimes by necessity - some microorganisms have never been cultured on defined media.
  • Differential media - Also known as indicator media, are used to distinguish one microorganism type from another growing on the same media.

• Mass Media and Technology

  • The term media comes from Latin meaning, "middle," suggesting that the media's function is to connect people.
  • Media bias refers the bias of journalists and news producers within the mass media.
  • This approach theoretically allows diverse views to appear in the media.
  • The apparent bias of media is not always specifically political in nature.
  • The news media tend to appeal to a specific audience.

• New Media

  • An important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content.
  • New media refers to on-demand access to content any time, any where, on any digital device, as well as the interactive user feedback, creative participation, and community formation around the media content.
  • Another important promise of new media is the "democratization" of the creation, publishing, distribution, and consumption of media content. illustrates the interactive form of communication that may exist in emerging social media.
  • Social movement media has a rich and storied history that has changed at a rapid rate since new media became widely used.
  • Explain the influence of the new media on politics and social movements

• Organization and Ownership of the Media

  • Media consolidation has resulted in fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • Concentration of media ownership, also known as media consolidation or media convergence, is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
  • Over time the amount of media merging has increased and the amount of media outlets have increased.
  • This means that there are fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • In the United States, media consolidation has been in effect since the early twentieth century with major studios dominating movie production.