publicity

Examples of publicity in the following topics:

• Public Interest Groups

  • Public interest groups advocate for what they consider to be the public good.
  • Interest groups work through advocacy, public campaigns, and even lobbying governments to make changes in public policy.
  • For example, public interest groups work on issues that impact the general public, rather than a select group of members.
  • One of the challenges, or criticisms, of public interest groups is the difficulty in defining a single idea of the public good in a society that values pluralism, such as the United States.
  • Public interest groups advocate for issues that impact the general public, such as education.

• Decouple Publicity Events from Project Progress

• Public Relations

  • Public relations is the management of a message between an individual or organization and the public.
  • Simply put, public relations manages communication between an organization and the public.
  • The ideal end results of public relations is for the information to serve both the source and the public interest.
  • An asymmetrical public relations model allows feedback to flow from the public back to the originating organization, using it as an attempt to persuade the public to change.
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service

• Defining Public Opinion

  • Public opinion as a concept gained credence with the rise of "public" in the eighteenth century.
  • German social theorist, Jürgen Habermas (born in 1929), contributed the idea of "Public Sphere" to the discussion of public opinion.
  • The Public Sphere, or bourgeois public is, according to Habermas, where "something approaching public opinion can be formed" (2004, p. 351).
  • So, public opinion polling cannot measure the public.
  • Public opinion can be influenced by public relations and the political media.

• Providing Public Services

  • In modern developed nations, the term "public services" includes sectors, such as electricity, fire services, gas, law enforcement, military, environmental protection, public housing, public transportation, etc.
  • In modern, developed nations, the term "public services" includes sectors, such as electricity, fire services, gas, law enforcement, military, environmental protection, public housing, public transportation, etc.
  • A public service may sometimes have the characteristics of a public good.
  • Many public services, especially electricity, gas, and public transport were products of this era.
  • Buses are an example of a public good delivered by local governments in the United States.

• Demand for Public Goods

  • The aggregate demand curve for a public good is the vertical summation of individual demand curves.
  • The aggregate demand for a public good is derived differently from the aggregate demand for private goods.
  • The marginal benefit of a public good diminishes as the level of the good provided increases.
  • Public goods are non-rivalrous, so everyone can consume each unit of a public good.
  • The aggregate demand for a public good is the sum of marginal benefits to each person at each quantity of the good provided .

• Public Assistance

  • Public assistance is the provision of a minimal level of social support for all citizens.
  • In most developed countries, public assistance is provided by the government, charities, social groups, and religious groups.
  • Individuals must meet specific criteria to be eligible to receive public assistance.
  • In the United States, the funds for public assistance are given at a flat rate to each state based on population.
  • Individuals must apply for monetary public assistance and meet specific criteria.

• Optimal Quantity of a Public Good

  • The government is providing an efficient quantity of a public good when its marginal benefit equals its marginal cost.
  • To determine the optimal quantity of a public good, it is necessary to first determine the demand for it.
  • Often, the government supplies the public good.
  • The supply curve for a public good is equal to its marginal cost curve.
  • The optimal quantity of public good occurs where MB = MC.

• Social Entrepreneurship

• Ownership Structures