Examples of viral marketing in the following topics:
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- Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
- Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
- Viral effects Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.
- The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) — and have a high probability of being taken by another competitor — and create viral messages that appeal to this segment of the population.
- The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word-of-mouth enthusiasm.
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- Viral marketing is possible through the creation of apps.
- Viral marketing refers to a marketing technique that uses pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
- Viral marketing may take the form of video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, or web pages.
- This creates a viral message.
- Viral marketing is also possible through marketing on third party apps.
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- Innovation trends in marketing include mobile marketing, viral marketing, and more efficient usage of branding and targeting.
- Mobile marketing is marketing on or with a mobile device.
- Viral marketing is involves the exponential spread of a marketing messages by online word of mouth (sometimes referred to as "word of mouse").
- A major component of viral communication is the meme - or a message that spreads virally and embeds itself in the collective consciousness.
- Viral marketing is closely tied to social media, since social media platforms and their sharing functionality are the main way that a message is able to "go viral" online.
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- To promote and manage word-of-mouth communications, marketers use publicity techniques to achieve desired behavioral response.
- An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication.
- Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers, and social media marketing, as well as ambassador programs, work with consumer-generated media.
- To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response.
- While marketers have always hoped to achieve positive word-of-mouth, intentional marketing relying on such techniques is legislated in some jurisdictions.
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- Protease inhibitors target viral proteases which are key enzymes for the completion of viral maturation.
- This allows the completion of the assembly step in the viral life cycle where the proteins and the viral RNA come together to form virion particles ready to exit the cell.
- The first approved protease inhibitor drug was released on the market in 1995, only 10 years after the discovery of HIV.
- This leads to a lack of cleavage of the polypeptide chains of two crucial viral proteins, Gag and Pol, which are essential structural and enzymatic proteins of HIV.
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- Viral tropism is determined by a combination of susceptibility and permissiveness: a host cell must be both permissive (allow viral entry) and susceptible (possess the receptor complement needed for viral entry) for a virus to establish infection.
- Factors influencing viral tissue tropism include: 1) the presence of cellular receptors permitting viral entry, 2) availability of transcription factors involved in viral replication, 3) the molecular nature of the viral tropogen, and 4) the cellular receptors are the proteins found on a cell or viral surface.
- These receptors are like keys allowing the viral cell to fuse with a cell or attach itself to a cell.
- Gardasil is a human papillomavirus vaccine on the market and it protects against HPV-16 and HPV-18 which cause 70% of cervical cancers, 80% of anal cancers, 60% of vaginal cancers, and 40% of vulvar cancers.
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- Herpes simplex virus attaches to a host's cells with viral envelope glycoproteins, which then allows entry of the viral capsid into the host cell.
- Finally, a stable entry pore is formed through which the viral envelope contents are introduced to the host cell .
- The genome encodes for 11 different glycoproteins, four of which, gB, gC, gD and gH, are involved in viral attachment.
- Afterward, gB interaction with the gH/gL complex creates an entry pore for the viral capsid.
- Following attachment, the viral envelope fuses with the host cell membrane and the viral capsid gains entry into the cell.
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- Vaccines and anti-viral drugs can be used to inhibit the virus and reduce symptoms in individuals suffering from viral infections.
- In some cases, vaccines can be used to treat an active viral infection.
- (a) Tamiflu inhibits a viral enzyme called neuraminidase (NA) found in the influenza viral envelope.
- (b) Neuraminidase cleaves the connection between viral hemagglutinin (HA), also found in the viral envelope, and glycoproteins on the host cell surface.
- Viral contents are released into the cell where viral enzymes convert the single-stranded RNA genome into DNA and incorporate it into the host genome.
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- On entering the cell, an α-TIF protein joins the viral particle and aids in immediate-early transcription.
- The virion host shutoff protein (VHS or UL41) is very important to viral replication.
- This enzyme shuts off protein synthesis in the host, degrades host mRNA, helps in viral replication, and regulates gene expression of viral proteins.
- The viral genome immediately travels to the nucleus but the VHS protein remains in the cytoplasm.
- An enzyme shuts off protein synthesis in the host, degrades host mRNA, helps in viral replication, and regulates gene expression of viral proteins.
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- Replication of viruses primarily involves the multiplication of the viral genome.
- Replication also involves synthesis of viral messenger RNA (mRNA) from "early" genes (with exceptions for positive sense RNA viruses), viral protein synthesis, possible assembly of viral proteins, then viral genome replication mediated by early or regulatory protein expression.
- Viral replication usually takes place in the cytoplasm .
- Uncoating of the viral RNA is mediated by receptor-dependent destabilization of the virus capsid (2).
- Cleavage of the viral protein VPg is performed by a cellular phosphodiesterase, and translation of the viral RNA occurs by a cap-independent (IRES-mediated) mechanism (3).