trade show

Examples of trade show in the following topics:

• Promotional Methods

  • B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services.
  • These publications are also placed in industry and trade media to produce favorable publicity.
  • In addition to trade shows and public conferences, seminars and workshops may also be held for potential and existing customers.
  • B2B companies usually conduct research and assess budgetary requirements before exhibiting at trade shows.

• A Summary of International Trade Agreements

  • International trade agreements are agreements across national borders that reduce or eliminate trade barriers to promote economic exchange.
  • International trade agreements are trade agreements across national borders intended to reduce or eliminate trade barriers to promote economic exchange.
  • The trade agreements below provide a fairly comprehensive overview of the current international trade environment:
  • The World Trade Organization (WTO) is an organization designed to oversee and enable international trade.
  • This map shows how successful this has been on a global scale.

• Understanding Production Possibilities

  • The production possibility frontier shows the combinations of output that could be produced using available inputs.
  • Without trade, each country consumes only what it produces.
  • Trade enables consumption outside the production possibility frontier.
  • This shows that in a free trade system, the absolute quantity of goods available for consumption is higher than the quantity available under autarky.
  • Explain the benefits of trade and exchange using the production possibilities frontier (PPF)

• Costs of Trade

  • Economic inefficiency can be created through trade diversion.
  • When free trade is applied to only the high cost producer it can lead to trade diversion to not the most efficient producer, but the one facing the lowest trade barriers, and a net economic loss.
  • The nature of industries and trade increases economic inequality.
  • Economists have studied free trade extensively and although it creates winners and losers, the main consensus is that free trade generates a large net gain for society.
  • This image shows what happens to societal welfare when free trade is not enacted.

• Political and Regulatory Environment

  • Regional trading blocs represent a group of nations that join together and formally agree to reduce trade barriers among themselves.
  • The Association of Southeast Asian Nations (ASEAN) is an example of a regional trading block.
  • Such agreements are designed to facilitate trade through the establishment of a free trade area, customs union or customs market.
  • Free trade areas and customs unions eliminate trade barriers between member countries while maintaining trade barriers with non-member countries.
  • There are, however, some governments that openly oppose free trade.

• The General Agreement on Tariffs and Trade (GATT)

  • The General Agreement on Tariffs and Trade (GATT) is a multilateral agreement regulating international trade.
  • The General Agreement on Tariffs and Trade (GATT) is a multilateral agreement regulating international trade.
  • GATT was replaced by the World Trade Organization (WTO) in 1995.
  • This map shows membership in the WTO in 2005.
  • Outline the history of the creation of the General Agreement on Tariffs and Trade (GATT)

• Ancient Egyptian Trade

  • Ancient Egyptians traded with their African and Mediterranean neighbors to obtain goods, such as cedar, lapis lazuli, gold, ivory, and more.
  • They exported goods, such as papyrus, linen, and finished objects using a variety of land and maritime trading routes.
  • By the Fifth Dynasty, trade with Punt gave Egyptians gold, aromatic resins, ebony, ivory, and wild animals.
  • Egypt also traded with Anatolia for tin and copper in order to make bronze.
  • Mediterranean trading partners provided olive oil and other fine goods.

• The Rise of the African Slave Trade

  • Driven by the desire for raw materials, new trading outlets, and cheap labor, Europeans initiated an extensive slave trade out of West Africa.
  • The major European slave trade began with Portugal’s exploration of the west coast of Africa in search of a trade route to the East.
  • As European nations grew more powerful—especially Portugal, Spain, France, Great Britain, and the Netherlands—they began vying for control of the African slave trade, with little effect on local African and Arab trading.
  • This map shows the routes that were used in the course of the slave trade and the number of enslaved people who traveled each route.
  • Examine how economic desires gave birth to and perpetuated the Atlantic slave trade

• Trade vs. Consumer Promotions

  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
  • Trade promotions are marketing activities executed between manufacturers and retailers.
  • Point of purchase display (POP) is an end cap or center store display where retailers can show the products to customers to increase awareness.
  • Differentiate between trade and consumer promotions relative to a product's marketing mix

• Exports: The Economic Impacts of Selling Goods to Other Countries

  • Exporting is a form of international trade which allows for specialization, but can be difficult depending on the transaction.
  • Legal restrictions and trade barriers are in place internationally to control trade, whether goods are being exported or imported.
  • Exporting goods and services has both advantages and disadvantages for countries involved in international trade.
  • It is viewed as a low-risk mode of production and trade.
  • The map shows the primary exporters for countries around the globe.