B2C

(noun)

The sale of goods and services from individuals or businesses to the end-user.

Related Terms

Examples of B2C in the following topics:

  • Selling to Consumers

    • B2C e-commerce involves customers gathering information and purchasing either physical or information goods over an electronic network.
    • Thus, the more common B2C business models are the online retailing companies such as Amazon.com, Drugstore.com, Beyond.com, Barnes and Noble, and Toys-R-Us.
    • Other B2C examples involving information goods are E-Trade and Travelocity.
    • Online retailing transactions make up a significant share of the B2C e-commerce market.
    • B2C e-commerce makes up a smaller portion of the market share of e-commerce compared to B2B, and appears to be shrinking in comparison.

  • B2B Company Characteristics

    • The final transaction, a finished vehicle sold to the consumer, is a single B2C transaction.
    • For example, toilet paper, a typical B2C product, is a B2B product when sold to hotels.
    • The main difference between B2B and B2C is who the buyer of a product or service is.
    • B2B promotions work differently from B2C brand promotions.
    • Differentiate between B2B, business to business and B2C, business to consumer characteristics

  • Buying Situations

    • B2B buying situations vary from B2C buying situations, so B2B marketers must develop different capabilities.
    • Since there are more people involved in the decision-making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C.
    • Like B2C businesses there are similar buying types in B2B sales activities that include new buys, straight re-buys and modified re-buys.

  • B2B Channels

    • B2B channels are often the same as B2C channels, but typically there is a greater emphasis on personal touch.
    • B2B marketing is usually quite different from other forms of marketing, particularly business to consumer (B2C)
    • However, due to the substantial differences in how B2B marketing works compared to B2C, there are additional channels.
    • One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.
    • Typically, a B2C customer will purchase a product or service and, once the transaction has been complete, will have limited continued interaction with the company with regards to that product.

  • B2C Channels

    • A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
    • In B2C marketing situations, the marketer must always:

  • B2B vs. Consumer Marketing: Similarities and Differences

    • Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends.
    • Whereas emotional factors play a large role in B2C purchases, B2B purchasing decisions tend to be less emotional and more task-oriented than consumer buyer markets.
    • Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix, and in both situations, the marketer must always:
    • Describe the main similarities and differences between B2B and B2C marketing

  • Characteristics of Business-Customer Interactions

    • Although business-to-business (B2B) companies use many of the same communication channels as business-to-consumer (B2C) companies, certain characteristics of B2B customer interactions differentiate them within the marketplace.
    • Because the sales cycle can extend much longer than in B2C sales cycles, B2B companies seek long-term relationships with other business brands.
    • Whether the relationship is between a manufacturer and wholesaler, or wholesaler and retailer, a B2B transaction is perceived as riskier than B2C purchases due to the average value of each transaction.
    • The investment amounts in B2B purchases are also much higher than in B2C purchases.
    • Since there are more people involved in the decision-making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C interactions.

  • Promotional Methods

    • Promotional methods in business-to-business (B2B) marketing differ from those of business-to-consumer (B2C) brands due to the specific needs and variables comprising the industrial business market.
    • Although B2B organizations tend to be more cautious than B2C brands in using social media, more and more B2B companies are using sites such as Facebook and LinkedIn to connect to customers.
    • Differentiate between the promotional methods and tools used in B2B versus B2C marketing

  • Business Marketing

    • Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
    • However, B2B and B2C marketing do share some basic principles.

  • Defining Business Marketing

    • Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources.