glocalization

(noun)

The global distribution of a product or service that is tailored to local markets.

Related Terms

Examples of glocalization in the following topics:

  • Thinking Globally

    • Two ideas that have emerged from these studies are glocalization and hybridization.
    • Glocalization was a term coined by a Japanese businessman in the 1980s and is a popular phrase in the transnational business world.