globalization

Examples of globalization in the following topics:

• A Global War

• Globalization and Democracy

• Reactions against Globalization

• Global Impacts

  • The 2007-2009 economic collapse was damaging not only to the U.S. but also global markets, driving the global economy into recession.
  • As a result, the 2007-2009 economic collapse had large effects not only at the origin (in the United States), but also on a global scale.
  • This recessionary period spread rapidly around the map, creating a global recession in Q3 and Q4 in 2008 and Q1 of 2009 (defined as a contraction in global GDP growth during that time) as is represented in this figure .
  • Another indirect global impact that occurred as a result of the economic collapse is political instability, primarily due to the inability of developed nations to pursue social welfare investments and global poverty reduction processes during recessionary times.
  • It is quite clear in this graphic, the global GDP growth dropped dramatically following the U.S. crisis, pitching the entire global economy into a recession.

• Global Strategy

  • How can the organization build the necessary global presence?
  • How can the organization turn a global presence into global competitive advantage?
  • Globalization is not limited to cost leadership, however.
  • The globalization strategy of Starbucks—while it includes selling in many countries—is hugely depending on global sourcing, and strategic managers must carefully monitor this process for costs and benefits.
  • Explain the concept of global strategy within the context of international business and a globalized economy

• New State Spaces

  • One of the most prominent theories in this field is that of global cities.
  • A global city is a city that is central to the global economic system, such as New York or London.
  • According to global cities theory, globalization is not a process that affects all places evenly.
  • The most complex and central cities are known as global cities.
  • In some ways, global cities are more intimately connected to the global economic system and to other global cities than they are to surrounding regions or national settings.

• The Global Economy

  • Increased global competition, financial flows and internet technologies are some of the driving forces behind global marketing strategies.
  • Oxford University Press defines global marketing as "marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. " The global economy certainly provides advantages to companies wanting to increase revenues and expand their brand.
  • At the global marketing level, global marketing plans must be tailored so that companies speak in many voices rather than just one.
  • The set-up of ancillary industries to cater to the needs of the global player
  • Some of the challenges to marketing in a global economy are:

• Debates over Globalization

  • While proponents argue globalization is beneficial to economic growth, opponents argue that it contributes to global inequality.
  • Some research indicates positives trends as the world has become more globalized, though it is unclear if these trends are directly linked to globalization.
  • Those opposed to globalization view one or more globalizing processes as detrimental to social well-being on a global or local scale.
  • Globalization is seen by these proponents as the beneficial spread of liberty and capitalism.
  • Anti-globalization, or counter-globalization, consists of a number of criticisms of globalization, but can be generally described as a criticism of the globalization of corporate capitalism.

• The Relationship Between Product and Promotion

  • Product and promotion in global marketing can work together effectively with proper market research and communication techniques.
  • Coca-Cola is one strong example of global marketing.
  • Promotional tactics for global audiences can range from television commercials to social media marketing on Facebook or YouTube.
  • While global promotion enables global brands to engage in uniform marketing practices and promote a consistent brand and image, marketers also face the challenge of responding to differences in consumer response to marketing mix elements.
  • Illustrate the relationship between product and promotion from a global marketing perspective

• The State of Global Business

  • Global business is changing and evolving quickly due to demographic and technological trends.
  • And amplifying all these social and material pressures, the global finance system has tottered to the brink of chaos with both Europe and North America facing unprecedented and unresolved debt and employment issues, with global food and energy prices doubling since just 2008.
  • All this has generated an entirely new global business environment, and an emerging new global economy, with new rules, new patterns of costs, new methods of work, new risks, new opportunities, and new horizons for growth, evolution and change.
  • Refers to a simple economic model which describes the reciprocal circulation of business and the global economy.
  • Identify how the Internet, a swelling global middle class, and the tottering global finance system has generated a new global business environment