straight re-buy

Examples of straight re-buy in the following topics:

• Purchase Influences

  • Similar to consumers, B2B purchase influences encompass different variables that affect business customers' buying behavior.
  • The option of a straight "re-buy" can help to encourage customer retention.
  • A straight "re-buy" occurs when a customer buys the same product, in the same quantity, from the same vendor.
  • Unlike consumer buyer markets, business customers are less emotional and more task-oriented during the buying and decision-making process.

• Buying Situations

  • B2B buying situations vary from B2C buying situations, so B2B marketers must develop different capabilities.
  • Such detailed assessment eliminates the risk of buying the wrong product or service.
  • Buyers go though three stages of the buying process, which include:
  • The problem is that marketers have to face the realities of the B2B buying cycle, which include:
  • Like B2C businesses there are similar buying types in B2B sales activities that include new buys, straight re-buys and modified re-buys.

• Stages of Business Buying

  • Buying center participants assess problem and need to determine what is necessary to resolve/satisfy it
  • This 5 step process is mainly used with new-task purchases and several stages are used for modified rebuy and straight rebuy.
  • Understanding the stages of business buying and the nature of customers' buying behavior is important to a marketing firm if it is to market its product properly.
  • Buying one can of soft drink involves little money, and thus little risk.
  • Buying B2B products is much riskier.

• The Demand Curve

  • A demand curve is a graph showing the relationship between the price of a certain item and what consumers are willing to buy at the price.
  • Thus, any circumstance that affects the consumer's willingness or ability to buy the good or service in question can be a non-price determinant of demand.
  • Jeffries would buy the ingredients and make the jam.
  • Before starting to boil the jam, they decided to test the market to see whether people would be interested in buying their product.
  • The demand curve is often graphed as a straight line in the form Q = a - bP where "a" and "b" are parameters.

• Digital Surveys

  • Many of these ORMs are related to older research methodologies that have been re-invented and re-imagined to work with new technologies and the on-the-go conditions of a digital environment.
  • This method is also cheaper to use, because there are fewer costs incurred from buying paper, printing materials or paying postage.

• Point-of-Purchase Promotions

  • Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying.
  • According to research, almost 66% of all decisions to buy something are made while people are in the store shopping.
  • What's more, 53% of these decisions are classified as impulse buying.
  • Some are as simple as a metal baskets that are easy to refill or re-stock, with a price sign and no design on the outside.
  • They won't buy what they can't see.

• Effects of Technology on Services

  • You can pay a bill, buy a TV, subscribe to a magazine or loan a friend money with just a few clicks of the mouse.
  • Today's buying and selling of products or services are conducted over electronic systems on the Internet and via other computer networks.
  • There are advanced platforms to handle documentation automation in supply chain and logistics, domestic and international payment systems, business content management, group buying platforms, online customer assistance, communications via instant messaging and email, information dissemination via blogs and newsgroups, online shopping and order tracking, online banking, online office suites, shopping cart software, teleconferencing, online meetings and electronic ticketing.
  • The simplest form involves tracking mouse clicks, but can also include predictive analytics which use "buy signals" to see which prospects are likely to transact.

• Informative, Persuasive, and Reminder Advertising

  • It is used when a new product is put on the market on when an old product has been re-launched or updated.
  • The idea is persuade a target audience to change brands, buy their product, and develop customer loyalty.

• Packaging Strategies

  • Research at the beginning of a launch, re-positioning or development process can really give your product the opportunity to shine.
  • Packaging is often only researched as a straight comparison at the end of the development process.

• Understanding Strategy + The Creative Brief

  • Not only can consumers choose among a variety of brands, there are several places to shop and new buying methods.
  • Consumers don’t just blindly buy whatever we tell them to buy!
  • Therefore, ads must be produced and delivered in a timely manner in order to fulfill those media buys.
  • Never bypass the account team and go straight to the client for answers, however.
  • The brands they buy reflect their identities and help them establish their individuality.