stakeholder

Examples of stakeholder in the following topics:

• Relationship Building with Various Stakeholders

  • The key to building a strong stakeholder relationship is communicating effectively with all stakeholders.
  • Stakeholders can be divided into two main categories:
  • Internal Stakeholders are engaged in economic transactions with the business.
  • These stakeholders influence programs, products and services.
  • Stakeholders should have a clear idea of a company's strategy.

• Defining the Business Mission

  • How the organization provides value to these stakeholders, for example, by offering specific types of products and/or services
  • A well-crafted mission statement is useful as a means of resolving trade offs between different business stakeholders.
  • Stakeholders include:
  • By definition, stakeholders affect or are affected by the organization's decisions and activities.

• Public Relations Tools

  • The aim is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about the company and its leadership, products, or political decisions.
  • Sometimes the interests of different audiences and stakeholders vary, meaning several distinct but complementary messages must be created.
  • Stakeholder theory identifies people who have a stake in a given institution or issue.
  • All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences.
  • For example, if a charity commissions a public relations agency to create an advertising campaign that raises money toward finding the cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who might be willing to donate money.

• CRM and Personal Selling

  • Stakeholders must be identified early in the process and a full commitment is needed from all executives before beginning the conversion.
  • The picture shows the typical stakeholders of a company.
  • The stakeholders are divided in internal and external stakeholders.
  • All of these stakeholders must be identified and considered, and the ones considered most important to the CRM system must be identified.

• Unfair Trade Practices

  • Unfair business practices are oppressive or unconscionable acts by companies against consumers or other stakeholders.
  • Unfair trade practices not only affect consumers, but other stakeholders as well.

• Repositioning

  • When a company initiates a repositioning strategy, it needs to change the expectations of stakeholders, including employees, stockholders, and financial backers.
  • The complete dedication of stakeholders and the creation of a product that is in demand can help companies survive a repositioning strategy.

• The Importance of Evaluating Marketing Performance

  • The intangible benefits of marketing – improving and enhancing brand awareness; educating customers and prospects about product benefits; and strengthening stakeholder relationships – make measuring its financial impact a perplexing and challenging process.
  • Assessing whether company goods, services, and ideas meet customer and stakeholder needs

• Motivating and Compensating Salespeople

  • Employees are best motivated through effective job design, equitable compensation, and treatment as stakeholders in the company.
  • The concept of employees as stakeholders refers to the interest employees have in the success of the company and the fact that actions taken by the organization directly affect the employees.

• When to Modify Products

  • Stakeholders typically contribute input during product development, demanding something different from the product designer and design process.
  • Stakeholders' needs vary from one another and it is the product designer's job to incorporate those needs into their design.

• Influence on the Entire Supply Chain

  • Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders.
  • Often times, marketing and communications professionals are responsible for reporting a company's SECH performance to customers, employees, media, investors, suppliers, and other relevant stakeholders.