Examples of direct mail in the following topics:
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- Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face.
- Direct marketing targets individual members of defined consumer groups.
- Reduced mail cost and the elimination of "brick and mortar" retail stores have helped to decrease the cost of direct marketing campaigns.
- Toll-free 1-800 numbers, loyalty marketing programs, magazine subscription cards, mail order catalogues, and credit card rewards programs laid the foundation for direct marketing's success.
- There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns.
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- When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once.
- However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
- For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail the entire Dallas / Fort Worth Metroplex once or to mail a quarter of the Metroplex four times.
- When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once.
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- Mass marketing is distinguished from direct marketing in terms of the distance between the manufacturer and the ultimate user of the product.
- A mass marketer, such as Nike, has very little direct contact with its customers and must distribute its product through various retail outlets alongside its competitors.
- Also, modern mechanisms for collecting and processing accurate mailing lists have greatly increased the effectiveness of direct marketing.
- Penney), telecommunications companies (Sprint), and direct mail companies (Publishers Clearing House) are example of direct marketers.
- A modified type of direct marketing is represented by companies that allow ordering of product by calling a toll-free number or mailing in an order card as part of an advertisement.
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- Sometimes samples of non-perishable items are included in direct marketing mailings .
- Many consumer product companies now offer free samples through their websites, to encourage consumers to regularly use the products and to gather data for mailing lists of potentially interested customers.
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- An online direct bank has no physical branches, relying only on internet, phone, and mail services and often delivering better rates to customers.
- A direct bank is a bank without any branch network.
- Direct banks were originally based on providing banking services via telephone.
- One of the world's first fully functional direct banks was First Direct, which launched in the United Kingdom on October 1, 1989.
- First Direct pioneered the concepts of no branches and 24-hour service from a call center.
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- Their mail reading software can do this automatically by examining the mail's headers.
- header, but most do, because it gives recipients a foolproof way to reach the author (it is especially useful when the author had to send from an address other than the one to which replies should be directed).
- Some mail reading software offers an easy-to-use interface for filing mails based on patterns in the Subject header.
- Experienced mailing list users typically scan the Subjects of the day's incoming list mail to decide what to read and/or respond to.
- Of course, the responder can still manually change where the message goes, but the important thing is that by default replies are directed to the list.
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- The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce.
- Distance selling includes mail order, catalogue sales, telephone solicitations, and automated vending.
- Direct selling includes party sales and all forms of selling in consumers' homes and offices, including even garage sales.
- Mail order is a form of non-store retailing that relies on product description to sell merchandise.
- Mail order offers convenience but limited service, and it is an efficient way to cover a very large geographical area when shoppers are not concentrated in one location.
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- Technologies for e-mailing, messaging, video conferencing, and document-sharing in most organizations are fully integrated into how work is conducted and how people interact.
- In these cases, interaction is immediate and direct.
- E-mail and digital documents, such as spreadsheets and presentations, are examples of asynchronous tools.
- Electronic memos that are e-mailed or documents shared via computer servers are examples.
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- Send a mail to your project's announcement mailing list.
- The event will still be noticed by the outside world in direct proportion to its importance.
- People who are lurkers on your mailing lists, just listening and never saying anything, are not necessarily silent elsewhere.
- The rest of the mail could be lost without affecting the gist of the content.
- Of course, sometimes people will link to the entire mail anyway, but just as often, they'll quote only a small part.
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- Provide the addresses of mailing lists, chat rooms, IRC channels (in Technical Infrastructure), and any other forums where others involved with the software can be reached.
- Make it clear that you and the other authors of the project are subscribed to these mailing lists, so people see there's a way to give feedback that will reach the developers.
- While you can't assume that every early adopter is a programmer who wants to hack on the software, you can assume that they are at least interested in following development discussions and in getting a sense of the project's direction.