prosumer

(noun)

A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment.

Related Terms

Examples of prosumer in the following topics:

  • Roles

    • Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.
    • In it's most common usage, a prosumer is usually a serious hobbyist, with similar interests and skills of professionals.
    • This is an important role for marketers to consider, as the prosumer generally uses professional (or nearly professional) equipment and has relatively high disposable income.
    • Other examples of prosumers are found in home improvement and cooking segments.