persona

Examples of persona in the following topics:

• Roles

  • Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.
  • A persona is a social role.
  • Marketers often create a "persona" for their products and services in order to represent the different user types in a target market.
  • A persona may be created to capture the "soccer mom," perhaps by giving her a name or other defining characteristics.
  • A persona simply helps a marketer get a clearer picture of who will be buying his product.

• Choosing Your Method of Delivery

  • You will want to develop your own persona for all methods of delivery.
  • In the study of communication, persona is a term given to describe the versions of self that all individuals possess.
  • A person may create or manifest different personas at different times, for different occasions.
  • In particular, the persona you present before others when speaking will differ from the persona your present when you happen to be alone.
  • Here are some important considerations for developing a natural, conversational persona for speech delivery.

• Neo-Freudian Psychoanalytic Theory of Personality

  • Jung also proposed the concept of the persona, referring to a kind of "mask" that we adopt based on both our conscious experiences and our collective unconscious.
  • Jung believed this persona served as a compromise between who we really are (our true self) and what society expects us to be; we hide those parts of ourselves that are not aligned with society’s expectations behind this mask.

• Brand Management Strategies

  • Iconic Branding (Attitude) – A bit less clear than the strategies above, iconic branding is all about building a persona.
  • This persona tends to arise through stories, establishing a counter-culture, and building a community.

• Summary of the Benefits of Public Speaking

  • If you establish a good reputation as a public speaker, your public persona will set you apart from the sea of faceless resumes and cover letters.

• Evaluating the Humanistic Perspective on Personality

  • The presence of such a dynamic view of personality also does not seem to account for apparent continuity in individual persona over time.

• Personality Psychology

  • Adler is known for proposing the concept of the inferiority complex; Erikson proposed the psychosocial theory of development; Jung introduced the concepts of the collective unconscious and the persona; and Horney focused on the role of unconscious anxiety related to early childhood needs.

• Pop Art

  • These neutral subjects rejected a reliance on the hand of the artist in the production of meaning-- the surface of the painting could declare itself without reference to the persona that created it.

• Vaudeville

  • Both Groucho and Harpo's memoirs reveal that their now-famous on-stage personae were created by Al Shean.

• Marketing Innovation Trends

  • More than ever before, brands are creating personas and identities around themselves, rather than the products they sell.