influencer

(noun)

A person who or a thing which influences.

Related Terms

Examples of influencer in the following topics:

  • Influence Abroad

  • Social Influences and Purchasing

    • Informational influence (or social proof) is an influence to accept information from another as evidence about reality.
    • Normative influence is an influence to conform to the positive expectations of others.
    • Social influence is considered an external influence, in terms of consumer behavior.
    • Marketing to influencers, to increase awareness of the firm within the influencer community.
    • Marketing through influencers, or using influencers to increase market awareness of the firm amongst target markets.

  • Egypt under the British Influence

  • Sadat and Cold War Influences

  • European Influence on the Ottomans

  • Factors Influencing Experience, Involvement, and Satisfaction

    • The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.
    • In general, four main factors influence a consumers's experience, involvement, and satisfaction with a product:
    • Other examples of cultural influences include language, myths, customs, rituals, and laws.
    • Social Factors: Social influence can deeply affect consumer behavior, especially as related to the products they consider and consume.
    • Other social influences can include opinion leaders and reference groups.

  • A Leader's Influence

    • Leaders use social influence to maintain support and order with their subordinates.
    • Influence occurs when a person's emotions, opinions, or behaviors are affected by others.
    • Influence is apparent in the form of peer pressure, socialization, conformity, obedience, and persuasion.
    • Individuals differ in how susceptible they are to each type of influence.
    • In organizations and in most parts of life, sources of influence are all around us.

  • Providing employee voice and influence

    • This subchapter will discuss the ways employees are given voice and influence in non-unionized workplaces, with particular attention paid to influence in decision-making and organizational success.
    • This will include the benefits of employee input to the firm, the difference between voice and influence, and the many participation mechanisms management can use to harness employee influence into decision-making.
    • There are benefits to a firm for providing employee influence.
    • Voice and influence are different, but both are necessary to garner the benefits to the firm.
    • Visible action is as important to influence as consideration (Solnik, 2006).

  • Introduction to Influence and Negotiation

    • A common theme in both negotiation and influence is persuasion, or the ability to positively influence the decision-making process of those around us.
    • A less intuitive example is by influencing through scarcity, which is the way in which limited availability dramatically influences buying behaviors.
    • Authority is also an important influence factor.
    • Methods of exercising persuasion and influence are discovered further in 'Methods of Exercising Influence'.
    • This highlights a surprisingly powerful method of influence.

  • Introduction to Pure Competition

    • It is generally believed that market structure influences the behavior and performance of agents with in the market.
    • Structure influences conduct which, in turn affects performance.