4 concepts
Defining Strategic Planning
Strategic planning is concerned with defining company goals and determining the resources needed to achieve them.
Benefits of Strategic Planning: Focus, Action, Control, Coordination, and Time Management
Planning enables companies to achieve efficiency and accuracy by coordinating efforts and managing time effectively.
Overview of Inputs to Strategic Planning
Strategic plans can take the form of business or marketing plans, and consultants and industry experts are used in their development.
Responding to Uncertainty in Strategic Planning
Uncertainty exists when there is more than one possible outcome; it is best managed using scenario-planning tools.