vision
(noun)
An ideal or goal toward which one aspires.
Examples of vision in the following topics:
-
A Leader's Vision
- Effective leaders clearly communicate their vision of the organization.
- A strong leader builds trust in the vision by acting in ways that are consistent with it and by demonstrating to others what it takes to make the vision a reality.
- Vision is an essential component of an organization's success.
- A vision describes an organization's direction, while its mission defines its purpose.
- Vision also plays a significant role in a leader's strategy for the organization.
-
The Overall Strategy
- (Often a "Vision Statement" and a "Mission Statement" may encapsulate the vision and mission. )
- For example, a charity working with the poor might have a vision statement that reads "A World without Poverty. "
- Organizations sometimes summarize goals and objectives into a mission statement and/or a vision statement.
- Others begin with a vision and mission and use them to formulate goals and objectives.
- This demonstrates an example of how one case went from vision to various strategic objectives
-
The Mission Statement
- Leaders have the responsibility of communicating the vision regularly, creating narratives that illustrate the vision, acting as role-models by embodying the vision, creating short-term objectives compatible with the vision, and encouraging employees to craft their own personal vision that is compatible with the organization's overall vision.
-
Honesty in Leadership: Kouzes and Posner
- Integrity and openness are essential to developing trust, and without honesty a leader cannot gain and maintain the trust needed to build commitment to a shared vision.
- Inspire vision: The vision is the emotional element of a company's mission statement, and this vision must be communicated honestly and with passion.
- Promoting the company's vision allows leaders to inspire employees.
- Showing appreciation, creating a supportive environment, and fostering community sentiment helps build commitment to the leader's vision.
- Effective leaders set strong behavioral examples while communicating their vision to inspire employees.
-
Key Behaviors of Transformational Leaders
- Transformational leaders challenge followers with an attractive vision and tie that vision to a strategy for its achievement.
- Leaders with an inspiring vision challenge followers to leave their comfort zones, communicate optimism about future goals, and provide meaning for the task at hand.
- The visionary aspects of leadership are supported by communication skills that make the vision understandable, precise, powerful, and engaging.
- The foundation of transformational leadership is the promotion of consistent vision and values.
-
Fulfilling the Planning Function
- The key components of strategic planning include an understanding of the firm's vision, mission, values, and strategies.
- (Often a "vision statement" and a "mission statement" may encapsulate the vision and mission. )
- Vision: This outlines what the organization wants to be or how it wants the world in which it operates to be (an "idealized" view of the world).
- For example, a charity working with the poor might have a vision statement that reads "A World without Poverty."
- A strategy is sometimes called a roadmap, which is the path chosen to move towards the end vision.
-
The Importance of Strategy
- Strategic management is critical to organizational development as it aligns the mission and vision with operations.
- Strategy is inherently linked to a company's mission statement and vision; these elements constitute the core concepts that allow a company to execute its goals.
- The initial task in strategic management is to compile and disseminate the organization's vision and mission statement.
- It involves specifying the organization's mission, vision, and objectives; developing policies and plans to achieve these objectives; and then allocating resources to implement the policies and plans.
-
Leadership and Task/Follower Characteristics: House
- Using the Path-Goal model as a framework, their Outstanding Leadership Theory (OLT) expanded the list of leadership behaviors required to channel follower's motivations and goals more effectively toward the leader's vision:
- Vision: Leaders are able to communicate a vision that meshes with the values of their followers.
- Passion and self-sacrifice: Leaders believe fully in their vision and are willing to make sacrifices in order to achieve it.
- Confidence, determination, and persistence: Leaders are confident their vision is correct and take whatever action is necessary to reach it.
-
Differences Between Strategic Planning at Small Versus Large Firms
- Due to the wide variance and high volume of business, upper management needs stringent control systems embedded in the managerial strategy to enable predictability and conformity to mission, vision, and values.
- How does management create a strategy that doesn't confine these geographic regions (and lose localization) yet still maintains each region's alignment with the mission, vision, and branding of McDonald's?
- This requires fluidity in strategy while simultaneously maintaining a predetermined vision and mission statement.
-
Transactional Versus Transformational Leaders
- Transformational leaders work to enhance the motivation and engagement of followers by directing their behavior toward a shared vision.
- This leadership style emphasizes leading by example, so followers can identify with the leader's vision and values.