operational planning
(noun)
The process of linking strategic goals and objectives to tactical goals and objectives.
Examples of operational planning in the following topics:
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Overview of Types of Strategic Plans
- These include five general planning frames, which can be applied to different aspects of the operational process:
- The standard short-range plan will represent annual or semiannual operations with a short-term deliverable.
- These short-term plans cover the specifics of each day-to-day operation.
- Operational plans:Operational plans are the most specific subset of strategic planning, describing the specific objectives and milestones a business should consider in executing each particular operation.
- Single-use plans:As opposed to standing plans, single-use plans cover a specific operation or process that is an outlier to normal operations.
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Planning a Project
- This stage should determine the scope of the operation.
- Planning and design: Planning and design brings the project under the microscope by assessing the smaller details.
- Monitoring the operation for ways to increase value can redirect the strategic-planning cycle back to the planning-and-design stage.
- This allows for informed and knowledgeable decisions to be made at each relevant point in the operation.
- As shown in the figure, there are five basic strategic management steps in the planning cycle.
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Streamlining Distribution
- It should be mentioned that the scope of the planning of logistics and distribution processes is not limited only to the planning of production, transportation, or distribution.
- Sales planning can be defined as a process in which demand forecast is converted into a feasible operative plan that can be used by producers and salespersons.
- Supply chain planning compares the demand forecast with the actual demand in order to develop a "master plan" (schedule), based on the multi-level sources and critical materials.
- The term production planning means the development of a master plan for single factories (producers).
- The master plan is based on the availability of materials, factory capacity, demand, and other operation factors.
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Advantages of a Marketing Plan
- A marketing plan has a strong impact on the internal operations of an organization.
- A marketing plan helps remove the fog and barriers to vision.
- Marketing plans help organizations to:
- It can serve as operational instructions for an organization -- A marketing plan provides a step-by-step guide detailing how you are going to reach your goals.
- The marketing plan, which is a written document, does the job.
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Employee Retirement Income Security Act
- ERISA also does not cover plans maintained outside the United States primarily for the benefit of nonresident aliens or unfunded excess benefit plans
- Requires plans to provide participants with plan information including important information about plan features and funding.
- Requires plans to establish a grievance and appeals process for participants to get benefits from their plans.
- Instead, it regulates the operation of a pension plan once it has been established.
- ERISA does not require that an employer provide health insurance to its employees or retirees, but it regulates the operation of a health benefit plan if an employer chooses to establish one.
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Benefits of Strategic Planning: Focus, Action, Control, Coordination, and Time Management
- This is how planning achieves focus.
- The control process is based on benchmarks, which is to say that controlling requires a standard of comparison when viewing the actual operational results.
- Control relies on the planning process to set viable objectives, which can then be worked towards through controlling operations.
- Costs can be lowered and productivity increased by ensuring that each element in the operational process functions according to ideal time constraints.
- Perhaps the most important benefit of developing business and marketing plans is the nature of the planning process itself.
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The Business Plan
- A business plan is a formal statement of a set of goals, the reasons they are believed attainable, and the plan for reaching those goals.
- A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals.
- Business Plan Executive Summary: The executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals.
- Financial Projections: The financials provide information on the proposed spending and revenues of the company, typically for the first 3 to 5 years of operation.
- Appendix: An appendix is optional, but a useful place to include resumes of the leadership team, permits, leases, and and any other pertinent information that is material to the operations of the company.
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Planning and Decisions
- In the short run, planning is easy to postpone.
- A plan helps to, and serves as a way to, measure the efficiency and effectiveness of an organization in accomplishing its strategic plans.
- Companies often use SWOT analysis when planning.
- A budget is an example of a financial plan that formalizes strategic plans in monetary terms.
- Regardless of the level of planning, plans must be re-examined regularly in the light of changing conditions and circumstances.
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Purpose of the Marketing Plan
- A formal marketing plan provides a clear reference point for activities throughout the planning period.
- Exactly what purpose does a marketing plan serve?
- A formal marketing plan provides a clear reference point for activities throughout the planning period.
- However, perhaps the most important benefit of these plans is the planning process itself.
- Makes the marketing team look at the environment in which they operate;
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The Marketing Plan
- A marketing plan can be part of an overall business plan.
- A business plan is broad based and incorporates the functions of various departments within an organization, including IT, finance, operations, human resources and marketing.
- The plan must be:
- Members of the management - from various departments within the organization such as IT, marketing, purchasing, the sales force, or operations.
- Plans usually target: