strategic planning
Management
Marketing
Examples of strategic planning in the following topics:
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Overview of Types of Strategic Plans
- The broader overview of strategic plans, as well as the five subgroups within strategic planning, provide businesses with direction.
- Strategic management leverages strategic planning in order to design and execute a variety of plans specifically created to approach various facets of the business and competitive environment.
- It is worth analyzing the broader overview of strategic plans, as well as the five subgroups within strategic planning that provide businesses with an outline of their strategic direction.
- Strategic plans are what communicate the corporate strategy, direction, and resource allocation.
- Long-range plans are those most closely related to the overall strategic-planning process.
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Strategic Planning
- The financial forecast is a key input to strategic planning, a firm's process of defining strategy and making decisions about allocating resources.
- Strategic planning is an organization's process of defining its strategy, or direction, and making decisions about allocating resources to pursue this strategy.
- Unlike a financial plan or a budget, a financial forecast doesn't have to be used as a planning document.
- Once again, these are assumptions that will factor into the financial forecasting and planning for the corporation.
- Financial forecasting is essential for a company's strategic planning, management, and organization.
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Defining Strategic Planning
- Strategic planning is concerned with defining company goals and determining the resources needed to achieve them.
- Strategic planning is an organization's process of defining its strategy and making decisions on how to allocate resources to pursue that strategy.
- Strategic planning generally deals with at least one of three key questions:
- There are many approaches to strategic planning, but typically one of the following approaches is used.
- Assess the definition of planning in context with strategy and the various planning process approaches
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Implementing Strategy
- Strategic planning involves managing the implementation process, which translates plans into action.
- One of the core goals when drafting a strategic plan is to develop it in a way that is easily translated into action plans.
- Most strategic plans address high-level initiatives and overarching goals but are not always translated into the day-to-day projects and tasks required to achieve the plan.
- Poor terminology or word choice and the wrong level of writing are both examples of ways to fail to translate a strategic plan so that it makes sense and is executable.
- The strategic management process never ends.
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Fulfilling the Planning Function
- Planning is the process of thinking about and organizing the activities required to achieve strategic objectives.
- Generally, strategic planning deals with at least one of three key questions:
- The key components of strategic planning include an understanding of the firm's vision, mission, values, and strategies.
- There are many approaches to strategic planning, but typically one of the following is used:
- Illustrate the primary considerations and influencing factors for organizations when pursuing strategic planning
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The Marketing Plan
- People sometimes confuse marketing plans with strategic planning because the two are so tightly intertwined.
- At other times, a marketing plan is created that drives the company's strategic planning.
- It is important to realize, though, that strategic planning and a marketing plan are two different things.
- Probably the easiest way to remember the difference between strategic planning and a marketing plan is to consider their starting points.
- Strategic planning defines a company's strategy or direction, and the decision of how to allocate the resources essential to pursuing the strategy.
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The Overall Strategy
- As there is always an element of uncertainty about the future, strategy is more about a set of options ("strategic choices") than a fixed plan.
- Strategic planning is an organization's process of defining its overall strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
- Generally, strategic planning deals with three key questions:
- "The Value of Formal Planning for Strategic Decisions: A Reply".
- The key components of strategic planning include an understanding of the firm's vision, mission, values, and strategies.
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The Importance of Strategy
- Strategic management is critical to the development and expansion of all organizations.
- Strategic planning is the formal consideration of an organization's future course, and all strategic planning deals with at least one of three key questions:
- In business-related strategic planning, the third question refers more to beating or avoiding competition.
- It involves specifying the organization's mission, vision, and objectives; developing policies and plans to achieve these objectives; and then allocating resources to implement the policies and plans.
- Evaluate the implications of the three key questions defining strategic planning
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Planning a Project
- The stages of a project within the strategic-planning discipline provide a step-by-step approach to generating and implementing an effective strategy, for either a corporation or a strategic business unit (SBU).
- Implementing a framework for generating a project-planning cycle, complete with strategic objectives, implementation methods, and assessment, is a primary responsibility of strategic managers.
- Monitoring the operation for ways to increase value can redirect the strategic-planning cycle back to the planning-and-design stage.
- As shown in the figure, there are five basic strategic management steps in the planning cycle.
- Outline the five basic stages in the planning cycle as derived within the field of strategic management
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Overview of Inputs to Strategic Planning
- Strategic plans can take the form of business or marketing plans, and consultants and industry experts are used in their development.
- Strategic management is the highest of these levels in the sense that it is the broadest—it applies to all parts of the firm and incorporates the longest time horizon.
- Business strategy refers to the aggregated strategies of a single business firm or a strategic business unit (SBU) in a diversified corporation.
- A strategic business unit is a semi-autonomous unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
- A marketing plan may be part of an overall business plan.