subculture
Sociology
Marketing
(noun)
A group of people who share a set of secondary values, such as hipsters.
Examples of subculture in the following topics:
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Subcultures & Countercultures
- A subculture is a culture shared and actively participated in by a minority of people within a broader culture.
- A culture often contains numerous subcultures.
- Some subcultures achieve such a status that they acquire a name of their own.
- Subcultures can be distinctive because of the age, ethnicity, class, location, and/or gender of the members.
- Trekkies (or fans of Star Trek) are a subculture; they share specific understandings and meanings that those outside their subculture may not understand.
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Subcultures
- Religious minorities could be considered subcultures.
- For example, Mormons might be considered a subculture.
- Within Mormon culture, there may be yet more subcultures (or sub-subcultures), such as those who continue to practice polygamy.
- The study of subcultures often consists of the study of symbolism attached to clothing, music, and other visible affectations by members of subcultures.
- Some subcultures achieve such a status that they acquire a name.
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Student Subcultures
- A youth subculture is group of young people defined by distinct styles, behaviors and interests.
- The study of subcultures often consists of the study of the symbolism attached to clothing, music and other visible affections by members of the subculture.
- The term "scene" can refer to an exclusive subculture or faction.
- Subcultures may also be seen as extensions of crowds.
- Discuss the definition and purpose of a subculture, especially for youth in society
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Illegitimate Opportunity Structures: Social Class and Crime
- Illegitimate opportunity structures are the rules that operate within deviant subcultures.
- A key to understanding Cowan and Ohlin's theory is the notion of subculture.
- Cowan and Ohlin asserted that subcultures have rules of their own.
- In a criminal subculture, youth learn to use crime for material gain.
- Criminal and conflict subcultures demonstrate that individuals can reject the normative means of the culture at large and still find a place within a smaller deviant subculture.
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Fads
- A fad, also known as a craze, refers to a fashion that becomes popular in a culture (or subcultures) relatively quickly, remains popular, often for a rather brief period, then loses popularity dramatically.
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Cultural Values
- Many factors can place an individual in one or several subcultures.
- Five of the most important factors that create subcultures are:
- Material culture - People with similar income may create a subculture.
- Social institutions - Those who participate in a social institution may form a subculture.
- Language - People with similar dialects, accents, and vocabulary can form a subculture.
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Culture
- Culture can be further divided into subcultures.
- One's race, religion and class are all ways subcultures can be established.
- For example, a person can be a part of the larger "American" culture and still be a member of other subcultures based on his or her socio-economic background.
- Each of these subcultures will have specific influences on consumer behavior.
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Panic
- A moral panic is a mass movement based on the perception that some individual or group, frequently a minority group or a subculture, poses a menace to society.
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Sociological Perspectives on Urban Life
- This is one of the earliest examples of a subcultural study that explained the organization of urban subgroups as opposed to strictly highlighting the disorganization that accompanied urbanization.
- Sociologists Park, Burgess and McKenzie, professors at the University of Chicago and three of the earliest proponents of urban sociology, developed subcultural theories, which helped to explain the role of local institutions in the formation of ties.
- Subcultural theories popularized the idea that segments of society, such as gangs and homeless populations, had internal systems of value and order.
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Nonmaterial Culture
- This reflects an individual's ability to synthesize and extract aspects valuable to them from the multiple subcultures they belong to.