Gatekeepers

Examples of Gatekeepers in the following topics:

• Gatekeeping

  • Gatekeeping is the process through which information in publications, broadcasting, and the Internet is filtered for dissemination.
  • Gatekeeping was formally identified in Kurt Lewin's publication, Forces Behind Food Habits and Methods of Change (1943).
  • Lewin identified several parts of the gatekeeping process in his 1943 article.
  • Different actors may control the channels and act as gatekeepers at different times.
  • Discuss the concept and implications of the gatekeeping process and censorship

• The Role of the Media

  • Gatekeeping is the process through which information is filtered for dissemination, be it publication, broadcasting, the Internet, or some other type of communication.
  • Gatekeeping occurs at all levels of the media structure, from a reporter deciding which sources are included in a story to editors deciding which stories are printed or covered, and includes media outlet owners and even advertisers.
  • In 1950, the idea of gatekeeping was officially applied to news.
  • Gates was acting as a gatekeeper by making decisions about what sorts of news would receive space in his newspaper.
  • Give a concrete example of gatekeeping that may have political consequences

• Buying Centers

  • Gatekeepers - Gatekeepers are typically secretaries and tech personnel.
  • Buyers who deal directly with a vendor are gatekeepers.

• Agenda-Setting Theory

  • The media then uses gatekeeping and agenda-setting to "control our access to news, information, and entertainment".
  • Gatekeeping is a series of checkpoints that the news has to go through before it gets to the public.
  • Some gatekeepers include reporters, writers and editors.
  • After gatekeeping comes agenda-setting.

• Intergenerational Conflict

  • Members of the powerful generation act as gatekeepers and orchestrate the distribution of resources and powers to be in line with their own interests, often at the exclusion of the needs of other individuals and generations.

• Approach

  • Other techniques to get a foot in the door include leveraging common contacts or referrals and simply building a relationship through conversation with the gatekeepers to get information on the best way to approach the purchase decision-maker.

• Brokerage

  • In figure 9.11, ego B is acting as a gatekeeper.

• Audition: Hearing, the Ear, and Sound Localization

  • Through these steps, the middle ear acts as a gatekeeper to the inner ear, protecting it from damage by loud sounds.

• The Marketing Plan

  • Gatekeepers - those who review the plan for compliance to industry rules and regulations such as in-house legal departments, corporate counsels, regulatory or licensing specialists.

• The Role of Third Parties

  • The two major parties have shifted names, platforms, and constituencies over time, but they have always served as gatekeepers to financial and human resources.