stimuli
Business
(noun)
An external force which generates a response or a reaction from something else
Psychology
(noun)
In psychology, any energy patterns (e.g., light or sound) that are registered by the senses.
(noun)
In psychology, any energy patterns (e.g. light or sound) which are registered by the senses.
Marketing
Examples of stimuli in the following topics:
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Humoral, Hormonal, and Neural Stimuli
- The release of hormones can be triggered by changes in the blood ("humor"), by the actions of other hormones, or by neurological stimuli.
- Hormonal stimuli refers to the release of a hormone in response to another hormone.
- In some cases, the nervous system directly stimulates endocrine glands to release hormones, which is referred to as neural stimuli.
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Selection
- Most of us are presented with millions of sensory stimuli a day.
- Long-term motivations also influence what stimuli we attend to.
- Emotional drives can also influence the selective attention humans pay to stimuli.
- This shows that infants selectively attend to specific stimuli in their environment.
- Humans who could attend closely to these stimuli were more likely to survive than their counterparts, since some intense stimuli (like pain, powerful smells, or loud noises) can indicate danger.
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Unconscious Perception
- We encounter more stimuli than we can attend to; unconscious perception helps the brain process all stimuli, not just those we take in consciously.
- Individuals take in more stimuli from their environment than they can consciously attend to at any given moment.
- The brain is constantly processing all the stimuli it is exposed to, not just those that it consciously attends to.
- Priming occurs when an unconscious response to an initial stimulus affects responses to future stimuli.
- A number of studies have examined how unconscious stimuli influence human perception.
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Performed individually
- Subjective stimuli: Observations about an individual's surrounding environment and nature made by the individual, as well as more affective and temporal judgments about things not really seen but that are definitely felt.
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Introducing the Perception Process
- Perception is the set of unconscious processes we undergo to make sense of the stimuli and sensations we encounter.
- Our brains engage in a three-step process when presented with stimuli: selection, organization, and interpretation.
- The perceptual process is a sequence of steps that begins with stimuli in the environment and ends with our interpretation of those stimuli.
- By putting different stimuli into categories, we can better understand and react to the world around us.
- Rubin's Vase is a popular optical illusion used to illustrate differences in perception of stimuli.
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Psychology of Purchasing
- It posited that behavioral tendencies are determined by immediate associations between various environmental stimuli and the degree of pleasure or pain that follows.
- Behavioral patterns, then, were understood to consist of organisms' conditioned responses to the stimuli in their environment.
- It posited that behavioral tendencies are determined by immediate associations between various environmental stimuli and the degree of pleasure or pain that follows.
- Behavioral patterns, then, were understood to consist of organisms' conditioned responses to the stimuli in their environment.
- The stimuli were held to exert influence in proportion to their prior repetition or to the previous intensity of their associated pain or pleasure.
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Interpretation
- In the interpretation stage of perception, we attach meaning to stimuli.
- Each stimulus or group of stimuli can be interpreted in many different ways.
- Prior experience plays a major role in the way a person interprets stimuli.
- Different individuals react differently to the same stimuli, depending on their prior experience of that stimuli.
- Cultural scripts dictate how positive and negative stimuli should be interpreted.
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Pain Sensation
- Pain is an unpleasant sensation caused by the activation of nociceptors by thermal, mechanical, chemical, or other stimuli.
- A nociceptor is a sensory receptor that responds to potentially damaging stimuli by sending nerve signals to the spinal cord and brain.
- So it is possible that some of the transducers for thermal stimuli are the same for mechanical stimuli.
- The peripheral terminal of the mature nociceptor is where the noxious stimuli are detected and transduced into electrical energy.
- C fibers respond to thermal, mechanical, and chemical stimuli and terminate at the Rexed lamina II (labeled II in the diagram).
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Reception
- In more advanced animals, the senses are constantly at work, making the animal aware of stimuli, such as light or sound or the presence of a chemical substance in the external environment, while monitoring information about the organism's internal environment.
- Additionally, we possess general senses, also called somatosensation, which respond to stimuli like temperature, pain, pressure, and vibration.
- Free nerve endings can be stimulated by several different stimuli, thus showing little receptor specificity.
- The first step in sensation is reception: the activation of sensory receptors by stimuli such as mechanical stimuli (being bent or squished, for example), chemicals, or temperature.
- The receptor can then respond to the stimuli.
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Behavior Modification
- Modifying behavior through reinforcement and environmental stimuli can increase positive actions and decrease negative actions in the workplace.
- External forces that impact behavior are referred to as stimuli, and understanding what type of stimuli may modify behavior is useful in leading organizations.
- Reinforcement, both positive and negative, can be created via incentives or the removal and avoidance of negative stimuli.
- Differentiate between the various stimuli managers use to create or reinforce certain types of behavior