communication
Marketing
(noun)
the concept or state of exchanging data or information between entities
Business
(noun)
an instance of information transfer; a conversation or discourse
Management
Examples of communication in the following topics:
-
Downward Communication
- While downward communication may sometimes invite a response, it is usually one-directional rather than reciprocal–the higher-level communicator does not invite or expect a response from the lower-level recipient.
- Whether informative or persuasive, effective downward communication results in the recipients taking action or otherwise behaving in accord with the communicators' expectation.
- Business communication experts John Anderson and Dale Level identified five benefits of effective downward communication:
- Ensuring effective downward communication is not necessarily an easy task.
- Managers need to effectively communicate information to their subordinates; they do this through downward communication.
-
Defining Communication
- Communication requires a sender, a message, and a recipient, although the receiver may not be present or aware of the sender's intent to communicate at the time of communication.
- Communication requires that the communicating parties share some area of commonality.
- Perhaps the most time-honored form of communication is storytelling.
- Business communication encompasses marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
- Many organizations have a communications director who oversees internal communications and crafts messages sent to employees.
-
Horizontal Communication
- Horizontal communication, also called lateral communication, involves the flow of messages between individuals and groups on the same level of an organization.
- Communication within a team is an example of horizontal communication; members coordinate tasks, work together, and resolve conflicts.
- Horizontal communication occurs formally in meetings, presentations, and formal electronic communication, and informally in other, more casual exchanges within the office.
- An organization that has relied on rigid, formal styles of communication in the past may find it difficult to switch to more employee-directed, horizontal communication.
- Horizontal communication refers to any communication between employees at the same level of an organization
-
The Communication Process
- Likewise, integrated marketing communications uses this communications process to persuade target audiences to listen and act on marketing messages.
- Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
- The nature of the role directly affects the nature of communication.
- Communication theory points to the fact that each communicator is composed of a series of subsystems.
- The input subsystem permits the communicator to receive messages and stimulus from external sources as well as from other communicators.
-
Upward Communication
- Upward communication is the transmission of information from lower levels of an organization to higher ones; the most common form is employees communicating with managers.
- Upward communication is often made in response to downward communication; for instance, employees answering a question from their manager.
- In this way, upward communication indicates the effectiveness of a company's downward communication.
- The communication channel, or mode of sharing information, strongly influences the upward communication process.
- The availability of communication channels affects employees' overall satisfaction with upward communication.
-
The Nature of Effective Communication
- The goal of communication is usually to generate action, inform, create understanding, or communicate a certain idea or point of view.
- Barriers to effective communication distort, obscure, or misrepresent the message and and fail to achieve the desired effect.
- Effective communication only happens when the words and symbols used create a common level of understanding for both parties.
- Communications have to take the potential barriers of an audience into account and tailor the message to reach them.
- Define effective communication in the context of organizational challenges and barriers
-
Team Communication
- Effective communication is often a key to the successful performance of team tasks.
- A major part of teamwork is communication.
- Norms typically emerge about preferred modes, frequency, and timing of communication.
- When centralized, communication tends to flow from one source to all group members.
- There are several barriers to effective communication within teams.
-
Community Contributions
-
Communism in the DPRK
-
Types of Communication: Verbal, Written, and Nonverbal
- There are three main vehicles for communication: verbal, written, and non-verbal.
- The most common vehicles for communication are oral, non-verbal, written, and electronic.
- Written communication includes e-mail, memos, and reports.
- Both oral and written communication can be conveyed electronically.
- For example, telephone and web conferencing are two modes of oral communication, while e-mail and text messaging are examples of written communication.