product life cycle

Examples of product life cycle in the following topics:

• Product Life-Cycle Curve

  • It is important for marketing managers to understand the limitations of the product life cycle model.
  • A given product may hold a unique product life cycle shape such that use of typical product life cycle models are useful only as a rough guide for marketing management.
  • Facebook is in the mature phase of the product life cycle.
  • The iPod touch is currently in the mature phase of the product life cycle.
  • The diagram shows the sales and profits of a given product during the course of the product life cycle.

• Stages in the Product Life Cycle

  • There are four stages in the product life cycle: introduction, growth, maturity, and decline.
  • There are four stages in the product life cycle: introduction, growth, maturity, and decline .
  • At this stage of the life cycle, the company usually loses money on the product.
  • In the maturity stage of the product life cycle, sales will reach their peak.
  • There is no set schedule for the stages of a product life cycle.

• The Product Life Cycle

  • Product development and product life cycles go hand-in-hand.
  • For example, consider the product development and life cycle of a video game.
  • Products have a limited life and, thus, every product has a life cycle.
  • The product life cycle begins with the introduction stage (see ).
  • Discuss the rationale behind the marketing concept of product life cycles

• Impact of the Product Life Cycle on Marketing Strategy

  • The stage of the life cycle of the product affects how it is marketed.
  • The stages through which individual products develop over time is called commonly known as the "Product Life Cycle".
  • The product life cycle is a well-known framework in marketing.
  • They can rescue products struggling in the maturity phase of their life cycles and get them back to the growth phase.
  • By viewing the product life cycle in the same way, marketers pursue similar positioning strategies for products and services during each stage of the life cycle.

• Product Advertising

  • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
  • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
  • It is heavily used in the introductory stage of product life cycle when a new product is launched.
  • This type of product advertising provides in-depth information of the benefits of using a product or service.
  • The type of product advertising a company chooses depends on where the product is in its life cycle.

• When to Modify Products

  • While the decision to modify products happens ideally at the design stage, products can be changed during any phase of the life cycle.
  • The product life cycle (PLC) encompasses the multiple phases products pass through during their 'life' in the market.
  • At some point during the life cycle, products may be modified to compete more effectively in the market, and appeal to evolving consumer and business demand .
  • Other products are never re-introduced and deleted entirely from the product roadmap.
  • Product recalls, which can happen at any stage of a product life cycle, are costly and can severely damage a brand's reputation if managed poorly.

• Considering the Organizational Life Cycle

  • The life cycle of an organization is important to consider when determining its overall design and structure.
  • The life cycle of an organization, industry, and/or product can be an important factor in organization design.
  • From an organizational perspective, "life cycle" can refer to various factors such as the age of the organization itself, the maturation of a particular product or process, or the maturation of the broader industry.
  • Daft theorized four stages of the organizational life cycle, each with critical transitions:
  • The Enterprise Life Cycle comes strongly into play in the elaboration stage.

• Bureaucratic Control

  • The quality control cycle improves processes through a continuous cycle of planning, doing, checking, and acting.
  • The quality control life cycle is an ongoing cycle of planning, monitoring, assessing, comparing, correcting, and improving products or processes.
  • It is designed to improve the quality of a product or process through continuous reinvention.
  • Ultimately, it is a process that continuously evolves within the production process.
  • It is also known as the Deming circle/cycle/wheel, Shewhart cycle, control circle/cycle, or plan–do–study–act (PDSA).

• Life Cycles of Sexually Reproducing Organisms

  • Fertilization and meiosis alternate in sexual life cycles.
  • In the diploid-dominant life cycle, the multicellular diploid stage is the most obvious life stage, as occurs with most animals, including humans.
  • Within haploid-dominant life cycles, the multicellular haploid stage is the most obvious life stage.
  • Most fungi and algae employ a life cycle type in which the "body" of the organism, the ecologically important part of the life cycle, is haploid.
  • Fungi, such as black bread mold (Rhizopus nigricans), have haploid-dominant life cycles.

• Life Cycle of Small Business