Examples of Globalization in the following topics:
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- Globalization is far from a new concept, with its roots tracing back thousands of years.
- While the negative consequences of globalization are undeniable, it's important to acknowledge the positive consequences of globalization as well.
- The central pillar in political globalization is the ever-increasing need to cooperate.
- While there are ethical concerns associated with globalization, there are ethical benefits as well.
- Globalization allows for the exchange of goods and services across the globe.
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- The 2007-2009 economic collapse was damaging not only to the U.S. but also global markets, driving the global economy into recession.
- As a result, the 2007-2009 economic collapse had large effects not only at the origin (in the United States), but also on a global scale.
- This recessionary period spread rapidly around the map, creating a global recession in Q3 and Q4 in 2008 and Q1 of 2009 (defined as a contraction in global GDP growth during that time) as is represented in this figure .
- Another indirect global impact that occurred as a result of the economic collapse is political instability, primarily due to the inability of developed nations to pursue social welfare investments and global poverty reduction processes during recessionary times.
- It is quite clear in this graphic, the global GDP growth dropped dramatically following the U.S. crisis, pitching the entire global economy into a recession.
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- How can the organization build the necessary global presence?
- How can the organization turn a global presence into global competitive advantage?
- Globalization is not limited to cost leadership, however.
- The globalization strategy of Starbucks—while it includes selling in many countries—is hugely depending on global sourcing, and strategic managers must carefully monitor this process for costs and benefits.
- Explain the concept of global strategy within the context of international business and a globalized economy
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- One of the most prominent theories in this field is that of global cities.
- A global city is a city that is central to the global economic system, such as New York or London.
- According to global cities theory, globalization is not a process that affects all places evenly.
- The most complex and central cities are known as global cities.
- In some ways, global cities are more intimately connected to the global economic system and to other global cities than they are to surrounding regions or national settings.
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- Increased global competition, financial flows and internet technologies are some of the driving forces behind global marketing strategies.
- Oxford University Press defines global marketing as "marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. " The global economy certainly provides advantages to companies wanting to increase revenues and expand their brand.
- At the global marketing level, global marketing plans must be tailored so that companies speak in many voices rather than just one.
- The set-up of ancillary industries to cater to the needs of the global player
- Some of the challenges to marketing in a global economy are:
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- While proponents argue globalization is beneficial to economic growth, opponents argue that it contributes to global inequality.
- Some research indicates positives trends as the world has become more globalized, though it is unclear if these trends are directly linked to globalization.
- Those opposed to globalization view one or more globalizing processes as detrimental to social well-being on a global or local scale.
- Globalization is seen by these proponents as the beneficial spread of liberty and capitalism.
- Anti-globalization, or counter-globalization, consists of a number of criticisms of globalization, but can be generally described as a criticism of the globalization of corporate capitalism.
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- Product and promotion in global marketing can work together effectively with proper market research and communication techniques.
- Coca-Cola is one strong example of global marketing.
- Promotional tactics for global audiences can range from television commercials to social media marketing on Facebook or YouTube.
- While global promotion enables global brands to engage in uniform marketing practices and promote a consistent brand and image, marketers also face the challenge of responding to differences in consumer response to marketing mix elements.
- Illustrate the relationship between product and promotion from a global marketing perspective