Logos

Examples of Logos in the following topics:

• Using Different Kinds of Appeals

  • For the purposes of this section, we will explore the two broadest and prevalent appeals, logos and pathos.

• Persuasive Speeches

  • In addition to pathos, persuasive speeches contain appeals to ethos and logos.
  • An appeal to logos requires referencing evidence.

• Ethical Usage

  • Speeches grounded in the principles of rhetoric focus on three types of rhetorical appeals: logos, pathos, and ethos.
  • While logos and pathos appeal to reason and emotion, respectively, ethos takes on a decidedly different approach entirely.

• Deploying a Rational Appeal

  • The study of rhetoric has historically focused on three types of persuasive appeals--ethos, pathos, and logos.
  • Our focus on reasoning and how you to use evidence to reason with your audience is part of the study of logos.
  • Invention is how you formulate arguments based on logos--rational appeal or logic.

• Defining a Persuasive Speech

  • While ethos is an essential part of a persuasive speech, pathos and logos are usually combined to form the best possible argument.
  • The logos in a speech, or logical appeals, are arguments that present a set of information and show why a conclusion must rationally be true.
  • A successful speaker will do their best to establish strong ethos with their audience, and combine pathos and logos to form the best possible argument.

• Build Credibility

  • Aristotle, the classical Greek philosopher and rhetorician, established three methods of proof—logos, ethos, and pathos.
  • Logos is the logical development of the message, pathos is the emotional appeals employed by the speaker, and ethos is the moral character of the speaker as perceived by the audience.

• Ethical Usage

  • By using impressive logos that show the audience that the speaker is knowledgeable on the topic.

• Defining Emotional Appeal

  • Pathos is a communication technique used most often in rhetoric (where it is considered one of the three modes of persuasion, alongside ethos and logos), and in literature, film, and other narrative art.

• An Overview of PowerPoint

• History of Public Speaking

  • Aristotle divided the "means of persuasion" into three parts, or three artistic proofs, necessary to persuade others: logical reason (logos), human character (ethos), and emotional appeal (pathos).