persuasion

Examples of persuasion in the following topics:

• The Ethics of Persuasion

  • Not all persuasion is ethical.
  • Furthermore, some methods of persuasion are wholly written off as unethical.
  • Ethical persuasion has a series of common characteristics that are missing in unethical persuasion.
  • Ethical persuasion seeks to achieve the following three goals:
  • An ethical persuasive speech must have all of the following components:

• Persuasive Speeches

  • In a persuasive speech, a speaker attempts to persuade the audience to adopt his/her position in relation to a topic.
  • A persuasive speech can be seen in the image where William Jennings Bryan gives a campaign speech.
  • The purpose of a persuasive speech is to convince the audience to adopt the speaker's perspective on a given topic.
  • The core of a persuasive speech is pathos: appealing to and resonating with the audience's feelings and emotions.
  • In addition to pathos, persuasive speeches contain appeals to ethos and logos.

• Persuasive vs. Informative Speaking

  • Informative and persuasive speeches differ in what they want the audience to walk away with: facts or an opinion.
  • Informative (or informational) and persuasive speaking are related, but distinct, types of speeches.
  • Like informational speeches, persuasive speeches use information.
  • A sales pitch is one example of a persuasive speech.
  • A common cry against certain persuasive speeches is that they rely too much on emotion and not enough on facts.

• Persuasive Speeches on Questions of Value

  • In persuasive speeches on questions of value, we argue something is right or wrong, moral or immoral, or better or worse than another thing.
  • In this unit, our focus will be on persuasive speeches of value.
  • Persuasive speeches on questions of value imply certain actions, but they are not a call to action.
  • When analyzing any type of persuasive speech, you should ask yourself the following questions:

• The Nature of Persuasive Communications

  • Effective business communication often involves persuasion.
  • Persuasive communication reinforces, intensifies, and prioritizes existing beliefs.
  • Persuasive argument is often a call to action.
  • Effective persuasion requires a target that is open to persuasion, and often this depends on how a message is framed and delivered.
  • Assess the value and appropriate uses of persuasive communication tactics in an organizational framework

• Methods of Excercising Influence

  • In analyzing persuasion and influence, the theories of persuasion and the methods of persuasion are useful tools in a managerial context.
  • In analyzing persuasion and influence, we will explore both the theories of persuasion and the 'weapons' of persuasion in the context of business and cross-cultural management.
  • It is useful to view persuasion in two different lights, one being the systematic approach towards persuasion and the other is the more heuristic approach.
  • Systemic persuasion incorporates logic and reason to identify and convince another of what is true or accurate.
  • The tools of persuasion are diverse, differing in when is best applied in what circumstance.

• The Goals of a Persuasive Speech: Convincing, Actuation, and Stimulation

  • Persuasive speeches can be designed to convince, incite action, or enhance belief by the audience.
  • The overall goal of a persuasive speech is for the audience to accept your viewpoint as the speaker.
  • Persuasive speeches can be designed to convince, actuate, and/or stimulate the audience.
  • For example, suppose you are giving a persuasive speech claiming that Coke is better than Pepsi.
  • Persuasive speeches can also be used to enhance how fervently the audience believes in an idea.

• The Psychology of Persuasion

  • There is no single key to a successful persuasive speech.
  • Therefore, persuasive speakers should be cognizant of audience characteristics to customize the pitch.
  • Robert Cialdini, in his book on persuasion, defined six "weapons of influence:"
  • The second theory is called Relationship Based Persuasion.
  • The overall theory is that persuasion is the art of winning over others.

• Sample Persuasive Speech

  • Persuasion encourages a person to behave in a certain manner, or embrace a point of view related to specific values, attitudes, and beliefs.
  • The main purpose of persuasive speaking is to change, reinforce, or instill the attitudes, beliefs, and values of the audience.
  • There are no formal rules on what topics, formats, or viewpoints qualify as persuasion.
  • However, most persuasive speeches are based on policies that require the acknowledgement and support of governments, public bodies, organizations, and constituents .
  • Although his speech is often described as one of the greatest persuasive speeches of modern times, the large peacetime military budgets established during his administration have continued for half a century.

• Defining a Persuasive Speech

  • Persuasive speeches aim to convince the audience to believe a certain view.
  • An example of a persuasive speech is a sales pitch.
  • Persuasion is often a process.
  • Using an attention grabbing device is a powerful way to begin a persuasive speech.
  • Audience analysis is an important factor when giving a persuasive speech.