ethos

Examples of ethos in the following topics:

• Ethical Usage

  • A job interview represents a persuasive speaking opportunity on a much smaller scale, one that relies heavily on the use of ethos.
  • Speeches grounded in the principles of rhetoric focus on three types of rhetorical appeals: logos, pathos, and ethos.
  • While logos and pathos appeal to reason and emotion, respectively, ethos takes on a decidedly different approach entirely.
  • Speakers using ethos seek to persuade their audience by demonstrating their own credibility and authority.
  • However, when building a persuasive case using ethos, it may be tempting to stray into territory that borders on the unethical.

• Persuasive Speeches

  • In addition to pathos, persuasive speeches contain appeals to ethos and logos.
  • An appeal to ethos is used to show the character of the speaker and make him/her more credible.

• Modes of Persuasion: Ethos, Pathos, and Logos

  • In other words, readers must take a look at Aristotle's three persuasive appeals to the audience: logos, pathos, and ethos.
  • Ethos works by giving the author credibility.
  • The most effective ethos develops from what is stated, whether it is in spoken or written form.
  • Part of the ethos of your argument, then, is finding resources your audience would find credible.
  • Don't discount your own knowledge and experience, though, when considering the ethos aspect of your argument.

• Build Credibility

  • Aristotle, the classical Greek philosopher and rhetorician, established three methods of proof—logos, ethos, and pathos.
  • Logos is the logical development of the message, pathos is the emotional appeals employed by the speaker, and ethos is the moral character of the speaker as perceived by the audience.
  • Our focus on credibility relates to ethos, the ethical character and competence of the speaker.

• Recruiting and Selecting Salespeople

  • Salespeople who have the best characteristics, and who fit the company ethos, should be chosen during the recruitment process.
  • Ultimately, the company will hire those who have the necessary skills and qualifications, and best fit the company culture and ethos.

• Deploying a Rational Appeal

  • The study of rhetoric has historically focused on three types of persuasive appeals--ethos, pathos, and logos.
  • Arguments from reason (logical arguments) have some advantages, namely that data are (ostensibly) difficult to manipulate, so it is harder to argue against such an argument; and such arguments make the speaker look prepared and knowledgeable to the audience, enhancing ethos.
  • In addition, if you have built ethos with the audience then it will enhance your appeal with arguments from reason.

• Defining a Persuasive Speech

  • While ethos is an essential part of a persuasive speech, pathos and logos are usually combined to form the best possible argument.
  • While a speaker can attempt to establish ethos, or credibility, with an audience, it is ultimately assigned to them based on the audience's perception.
  • A successful speaker will do their best to establish strong ethos with their audience, and combine pathos and logos to form the best possible argument.

• Social Classes in the Colonies

  • However the growing strength of republicanism created a political ethos that resisted imperial taxation without local consent.

• Using Different Kinds of Appeals

• Core Culture

  • Upper management must decide which values and ethos will constitute the core of the organizational culture, and then instill this internally, in their employees, and communicate it externally, to stakeholders (via observable culture).