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Managing Information Technology

Concept Version 6

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Selling to Consumers

B2C E-Commerce

B2C E-Commerce

B2C e-commerce makes up a smaller portion of the market share of e-commerce compared to B2B, and appears to be shrinking in comparison.

Source

Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

"E-Commerce and E-Business/Concepts and Definitions."

http://en.wikibooks.org/wiki/E-Commerce_and_E-Business/Concepts_and_Definitions Wikibooks CC BY-SA 3.0.