Home page

Market Research Analysts

At a Glance

  • Research consumer wants and needs or industry trends
  • Have good research, math, and writing skills
  • Work with clients, focus group members, and coworkers
  • May work overtime to meet deadlines
  • Have at least a bachelor's degree

Career summary

Market research analysts gather data to help organizations make decisions about products and services.

Market research analysts gather information from two broad areas:

The research methods used for each area are different. Market research analysts usually specialize in one area.

Consumer research

Analysts in consumer research consult with clients or managers. They find out what questions clients want the research to answer. They design their research and plan how to collect data.

Market research analysts use many tools to gather information. They design surveys that they send to people through mail, in person, or over the Internet. Analysts train assistants to gather information by telephone or in person. They show focus group participants new products or ad campaigns and get each person's response. Market research analysts who gather consumer data may specialize in advertising or sales.

Industry trends

Market research analysts who specialize in industrial trends analyze existing data, such as sales records. Analysts talk with company managers to gather inside data. They read trade journals to get an outsider's perspective. They make suggestions about what future trends might be, or how industries can attract new customers.

Research analysts supervise office workers who tally survey results. Once data is tallied, market research analysts analyze the findings. They use computerized statistical programs to calculate results. They interpret these results into language that their clients will understand.

Market research analysts present their findings and recommendations in written reports. They may present reports orally to company directors.

Some market research analysts conduct opinion polls to sample public attitudes on certain topics.

Related careers

This career is part of the Marketing cluster of careers.

Related careers include:

Job duties

Task list

The following list of tasks is specific to market research analysts.

Common work activities

Market research analysts perform the following tasks. These tasks are common to many careers.

Work requirements

Working conditions

In a typical work setting, market research analysts:

Interpersonal relationships

Physical work conditions

Work performance


Physical demands

Market research analysts frequently:

It is important for market research analysts to be able to:

It is not as important, but still necessary, for market research analysts to be able to:

Skills and abilities

Market research analysts need to:


Reason and problem solve

Use math and science

Manage oneself, people, time, and things

Work with people

Perceive and visualize

Education and training

Educational programs

The programs of study listed below will help you prepare for the occupation or career cluster you are exploring.

Programs of study directly related to this occupation

Other programs of study to consider

* This program is not currently available at any schools in Washington.


To work as a market research analyst, you typically need to:

Education after high school

Most market research analysts have at least a bachelor's degree. Several fields of study provide good training for this occupation. These fields include economics, business, and marketing. You must take math courses such as statistics. It is also helpful for you to study psychology and sociology.

You usually need a bachelor's degree for entry-level research assistant jobs. You need a doctoral degree (PhD) to do advanced research or teach at a college.

Work experience

Working as a research assistant is good experience for this occupation. It is also good to have experience conducting interviews, gathering data, and writing reports.

On-the-job training

Some students complete an internship while in school. This is important work experience for finding a job.

Newly hired market research analysts often receive training. The length of training varies by employer and your skills. Training may last up to one year.

Helpful high school courses

In high school, take classes that prepare you for college. A college preparatory curriculum may be different from your state's graduation requirements.

You should also consider taking some advanced courses in high school. This includes Advanced Placement (AP) and International Baccalaureate (IB) courses if they are available in your school. If you do well in these courses, you may receive college credit for them. Advanced courses can also strengthen your college application.

Helpful electives to take in high school that prepare you for this career include:

The courses listed above are meant to help you create your high school plan. If you have not already done so, talk to a school counselor or parent about the courses you are considering taking.

You should also check with a teacher or counselor to see if work-based learning opportunities are available in your school and community. These might include field trips, job shadowing, internships, and actual work experience. The goal of these activities is to help you connect your school experiences with real-life work.

Join some groups, try some hobbies, or volunteer with an organization that interests you. By participating in activities you can have fun, make new friends, and learn about yourself. Maybe one of them will help direct you to a future career. Here are examples of activities and groups that may be available in your high school or community.

Things to know

Employers prefer applicants who have a bachelor's degree in marketing or a related field. Some positions require graduate degrees. Some small research firms hire telephone surveyors without college degrees.

Many employers look for applicants who have strong skills in computers and math. They prefer people who get along well with others and pay attention to details. Market researchers must communicate well orally and in writing.

Costs to workers

Workers may wish to join a professional association, which may have annual dues.

Job listings

Listed below are links to job categories from the National Labor Exchange that relate to this career. Once you get a list of jobs, you can view information about individual jobs and find out how to apply. If your job search finds too many openings, or if you wish to search for jobs outside of Washington, you will need to refine your search.

To get a listing of current jobs from the WorkSource system, go to the WorkSource website (external link).


Market research analysts and marketing specialists (SOC 13-1161)

Pay Period
Washington Hourly $18.71 $24.69 $34.08 $51.28 $69.76
Monthly $3,242 $4,279 $5,906 $8,887 $12,089
Yearly $38,920 $51,360 $70,890 $106,660 $145,100
    Bellingham Hourly $14.69 $17.77 $23.50 $31.07 $52.41
Monthly $2,546 $3,080 $4,073 $5,384 $9,083
Yearly $30,563 $36,951 $48,868 $64,635 $109,000
    Bremerton-Silverdale Hourly $17.24 $20.29 $25.23 $36.28 $52.07
Monthly $2,988 $3,516 $4,372 $6,287 $9,024
Yearly $35,846 $42,200 $52,470 $75,471 $108,303
    Clarkston-Lewiston Hourly $12.69 $16.82 $19.80 $24.72 $45.81
Monthly $2,199 $2,915 $3,431 $4,284 $7,939
Yearly $26,406 $34,975 $41,169 $51,419 $95,290
    Kennewick-Richland Hourly $14.05 $16.44 $21.88 $30.32 $43.15
Monthly $2,435 $2,849 $3,792 $5,254 $7,478
Yearly $29,225 $34,198 $45,506 $63,064 $89,750
    Longview Hourly $19.64 $22.62 $31.26 $39.19 $56.72
Monthly $3,404 $3,920 $5,417 $6,792 $9,830
Yearly $40,857 $47,059 $65,019 $81,516 $117,971
    Mount Vernon-Anacortes Hourly $15.53 $18.58 $25.12 $33.03 $42.45
Monthly $2,691 $3,220 $4,353 $5,724 $7,357
Yearly $32,298 $38,657 $52,243 $68,692 $88,283
    Olympia-Tumwater Hourly $17.34 $23.96 $32.43 $39.37 $48.85
Monthly $3,005 $4,152 $5,620 $6,823 $8,466
Yearly $36,074 $49,834 $67,438 $81,884 $101,594
    Seattle-Tacoma-Bellevue Hourly $20.63 $26.95 $37.42 $55.96 $73.79
Monthly $3,575 $4,670 $6,485 $9,698 $12,788
Yearly $42,923 $56,071 $77,844 $116,402 $153,478
    Spokane-Spokane Valley Hourly $16.15 $19.53 $25.07 $38.50 $54.61
Monthly $2,799 $3,385 $4,345 $6,672 $9,464
Yearly $33,576 $40,617 $52,146 $80,090 $113,583
    Vancouver Hourly $16.98 $22.78 $31.72 $45.30 $59.90
Monthly $2,943 $3,948 $5,497 $7,850 $10,381
Yearly $35,332 $47,382 $65,985 $94,231 $124,586
    Walla Walla Hourly $17.79 $21.33 $26.80 $40.64 $50.96
Monthly $3,083 $3,696 $4,644 $7,043 $8,831
Yearly $36,992 $44,359 $55,750 $84,534 $105,990
    Wenatchee Hourly $14.49 $17.53 $23.08 $29.19 $36.64
Monthly $2,511 $3,038 $4,000 $5,059 $6,350
Yearly $30,126 $36,465 $48,012 $60,728 $76,205
    Yakima Hourly $14.74 $18.74 $24.72 $31.38 $46.90
Monthly $2,554 $3,248 $4,284 $5,438 $8,128
Yearly $30,655 $38,969 $51,427 $65,254 $97,556
United States Hourly $16.50 $22.29 $30.35 $42.63 $58.21
Monthly $2,859 $3,863 $5,260 $7,388 $10,088
Yearly $34,310 $46,360 $63,120 $88,680 $121,080

Earnings depend on the worker's level of education and responsibility. The size of the firm also affects wages. In general, market research analysts who work at large firms earn the most.

Market research analysts who work full time usually receive benefits. Typical benefits include health insurance, a retirement plan, sick leave, and paid vacation.

Employment and outlook

Washington outlook

The table below provides information about the number of workers in this career in various regions. It also provides information about the expected growth rate and future job openings.

Market research analysts and marketing specialists (SOC 13-1161)

Location Current employment Growth over 10 years Annual openings
Washington 22,071 39.3% 16.1% 4,245
    Adams, Chelan, Douglas, Grant, and Okanogan Counties 150 37.3% 13.4% 28
    Asotin, Columbia, Ferry, Garfield, Lincoln, Pend Oreille, Stevens, Walla Walla, and Whitman Counties 224 17.9% 8.6% 31
    Benton and Franklin Counties 315 25.1% 15.0% 50
    Clallam, Jefferson, and Kitsap Counties 326 23.9% 11.9% 51
    Clark, Cowlitz, and Wahkiakum Counties 1,016 38.0% 15.2% 192
    Grays Harbor, Lewis, Mason, Pacific, and Thurston Counties 498 25.1% 14.1% 79
    Island, San Juan, Skagit, and Whatcom Counties 493 24.1% 14.6% 76
    King County 15,408 44.7% 19.6% 3,171
    Kittitas, Klickitat, Skamania, and Yakima Counties 228 15.8% 13.8% 31
    Pierce County 1,166 13.7% 15.2% 147
    Snohomish County 1,054 23.7% 12.4% 162
    Spokane County 996 30.3% 13.9% 169
United States 681,900 20.4% 5.2% 90,700

National employment

Most market researchers work for large corporations, advertising agencies, and private research organizations. Most large corporations that employ analysts are in major cities, such as New York, Los Angeles, or Chicago.

Major employers:

National outlook

Demand for this occupation will see very strong growth as companies try to expand their markets. They will use more market research to understand the needs of customers and improve marketing plans. New forms of online marketing increases the demand for market research analysts.

Job prospects are best for those with advanced degrees and strong skills in statistics, computer science, and survey design.

Other resources

Academy of Marketing Science (external link)
College of Business, Louisiana Tech University
PO Box 3072
Ruston, LA 71272
Advertising Educational Foundation (external link)
708 Third Avenue, 23rd Floor
New York, NY 10017
American Advertising Federation (external link)
1101 Vermont Avenue NW
Fifth Floor
Washington, DC 20005
American Marketing Association (external link)
Association of National Advertisers (external link)
10 Grand Central
155 E 44th Street
New York, NY 10017
Insights Association (external link)
1156 15th Street NW, Suite 700
Washington, DC 20005


Career cluster

Career path

O*Net (external link) occupation

O*Net job zone (external link)

DOT occupations

Strong Interest Inventory

Holland occupational cluster