Social movements are broad alliances of people connected through a shared interest in either stopping or instigating social change.
Social movements occur when large groups of individuals or organizations work for or against change in social and/or political matters.
Mass media can be employed to manipulate populations to further the power elite's agenda.
Social movements typically follow a process by which they emerge, coalesce, and bureaucratize, leading to their success or failure.
Social scientists have cited 'relative deprivation' as a potential cause of social movements and deviance.
The resource-mobilization approach is a theory that seeks to explain the emergence of social movements.
The feminist movement refers to a series of campaigns on issues pertaining to women, such as reproductive rights and women's suffrage.
New social movements focus on issues related to human rights, rather than on materialistic concerns, such as economic development.