Likert Scale

(noun)

The Likert Scale is a 7 point scale to measure party identification that goes from Strong Democrat to Strong Republican.

Related Terms

Examples of Likert Scale in the following topics:

  • Party Identification

    • One method of measuring party identification uses the Likert Scale.
    • The Likert Scale is a 7 point scale to measure party identification:
    • This scale does have some problematic aspects.
    • According to the scale, a weak party supporter should normally vote with the party, but many times this is not the case.

  • Conducting Polls

    • Four types of response scales for closed-ended questions are as follows:
    • A respondent's answer to an open-ended question can be coded into a response scale or analyzed using more qualitative methods.
    • Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless, as it may not accurately reflect the views and opinions of the participants.
    • The type of scale, index, or typology to be used is determined.

  • Organization and Ownership of the Media

    • There are also some large-scale owners in an industry that are not the causes of monopoly or oligopoly.
    • The similar market structure exists for television broadcasting, cable systems, and newspaper industries, all of which are characterized by the existence of large-scale owners.

  • The End of Affirmative Action?

    • The University of Michigan used a 150-point scale to rank applicants, with 100 points needed to guarantee admission.
    • The University gave underrepresented ethnic groups, including African-Americans, Hispanics, and Native Americans an automatic 20-point bonus on the scale.

  • Facilitating Private-Voluntary Associations

    • Government thus allows voluntary associations on a scale otherwise impossible.

  • Constructing Public Opinion Surveys

    • The four types of response scales for closed-ended questions are:
    • A respondent's answer to an open-ended question can be coded into a response scale afterwards or analyzed using more qualitative methods.

  • Issues with the Traditional Political Spectrum

    • Though the descriptive words at polar opposites may vary, often in popular biaxial spectra the axes are split between cultural issues and economic issues, each scaling from some form of individualism (or government for the freedom of the individual) to a form of communitarianism (or government for the welfare of the community).

  • Likeability of Political Candidates

    • A major critique of large scale electoral politics in the U.S. and other democracies is that a candidate's wealth has too much influence in the election's outcome.

  • Agricultural Interest Groups

    • For example, a policy that is beneficial to large scale agribusiness might be highly damaging for small, family farms.

  • The National Election Studies

    • In 2006, it opened the ANES Online Commons, becoming the first large-scale academic survey to allow interested scholars and survey professionals to propose questions for future ANES surveys.