campaign advertisements

Examples of campaign advertisements in the following topics:

• Campaigning: Traditional Media, New Media, and Campaign Advertisements

  • Engaging with the media is an essential part of any presidential campaign.
  • Throughout the history of American elections, journalists have followed candidates as they advertised their positions, gave speeches, and visited American towns.
  • Campaign journalism has developed with the times.
  • The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds.
  • But even with the rise of new media, campaigns continue to spend hundreds of millions of dollars buying air time on television networks to put on campaign advertisements.

• Political Advertisements

  • Political advertising is a form of campaigning used by political candidates to reach and influence voters.
  • Political advertising is a form of campaigning used by political candidates to reach and influence voters.
  • It can include several different mediums and span several months over the course of a political campaign.
  • One of the first negative political advertisements was titled "The Daisy Girl" and was released by Lyndon Johnson's campaign during the 1964 election.
  • Bush and Senator John Kerry's campaigns, and both campaigns hired firms who specialized in the accumulation of personal data.

• Congressional Campaign Committees

  • Congressional Campaign Committees exist for both Democrats and Republicans, and work to elect candidates from each party to the House of Representatives.
  • The Democratic Congressional Campaign Committee is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body.
  • Of the four congressional campaign committees, the DCCC, with a staff of 25, has the largest in-house research department.
  • Discoveries go into hundred-page research books on their targets that are used as bait to recruit candidates, leaked to reporters or cited in campaign advertisements and mail pieces."
  • Identify the roles and responsibilities of the Congressional Campaign Committees for both major parties

• The Modern Political Campaign

  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • Late in the campaign, campaigns will launch expensive television, radio, and direct mail campaigns aimed at persuading voters to support the candidate.
  • A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money.
  • Campaign advertising draws on techniques from commercial advertising and propaganda.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.

• The Bipartisan Campaign Reform Act of 2002

  • The Bipartisan Campaign Reform Act of 2002 is a United States federal law that regulates the financing of political campaigns.
  • One impact was that all campaign advertisements included a verbal statement to the effect of "I'm (candidate's name) and I approve this message.
  • The Bipartisan Campaign Reform Act of 2002 is a United States federal law amending the Federal Election Campaign Act of 1971 regulating the financing of political campaigns.
  • President Bush signed the law despite "reservations about the constitutionality of the broad ban on issue advertising. " Bush appeared to expect that the Supreme Court would overturn some of its key provisions.
  • Analyze the history of legal challenges to campaign finance reform legislation

• Assembling a Campaign Staff

  • The campaign manager focuses mostly on coordinating the campaign staff.
  • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
  • Apart from a candidate, the campaign manger is often a campaign's most visible leader.
  • The communications department oversees both the press relations and advertising involved in promoting the campaign in the media.
  • This department must approve press releases, advertisements, phone scripts, and other forms of communication before they can be released to the public.

• Citizens United v. Federal Election Commission

  • The nonprofit group Citizens United wanted to air a film critical of Hillary Clinton and to advertise the film during television broadcasts in apparent violation of the 2002 Bipartisan Campaign Reform Act.
  • During the 2004 presidential campaign, a conservative nonprofit organization named Citizens United filed a complaint before the Federal Election Commission (FEC) charging that advertisements for Michael Moore's film, Fahrenheit 9/11, a documentary critical of the Bush administration's response to the terrorist attacks on September 11, 2001, constituted political advertising and thus could not be aired within the 30 days before a primary election or 60 days before a general election.
  • This ruling was frequently interpreted as permitting corporate corporations and unions to donate to political campaigns, or else removing limits on how much a donor can contribute to a campaign.
  • A lobbyist can now tell any elected official: if you vote wrong, my company, labor union or interest group will spend unlimited sums explicitly advertising against your re-election. " The New York Times reported that 24 states with laws prohibiting or limiting independent expenditures by unions and corporations would have to change their campaign finance laws because of the ruling.
  • Federal Election Commission for campaign finance reform

• Leadership

  • Interest groups with organized media campaigns may be led by political strategists.
  • Interest groups that attempt to influence policy by changing public opinion may be led by political strategists, who are often consultants familiar with public relations, advertising, and the political process.
  • Political strategists are responsible for determining a campaign plan.
  • Additionally, the strategist determines where advertisements will be placed, where grassroots organizing efforts will be focused, and how fundraising will be structured.
  • Because of these factors, social movements do not always have a clear leader the way corporate lobbying efforts and media campaigns do.

• The Internet, Blogging, and Podcasting

  • Bush and Senator John Kerry was the first to heavily utilize web-based advertising, with advertisements tailored toward different target audiences.
  • The internet is now a core element of modern political campaigns.
  • Individual political candidates are also using the internet to promote their election campaign.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • President Obama's campaign, depicted here, relied heavily on the use of the internet.

• Campaign Finance Reform

  • ., campaign finance reform is the common term for the political effort to change the involvement of money in political campaigns.
  • The Federal Election Campaign Act (FECA) of 1972 required candidates to disclose sources of campaign contributions and campaign expenditures.
  • In 1971, Congress passed the Federal Election Campaign Act, requiring broad disclosure of campaign finance.
  • Other provisions included limits on contributions to campaigns and expenditures by campaigns, individuals, corporations and other political groups.
  • In addition, the bill aimed to curtail ads by non-party organizations by banning the use of corporate or union money to pay for "electioneering communications," a term defined as broadcast advertising that identifies a federal candidate within 30 days of a primary or nominating convention, or 60 days of a general election.