social media

Examples of social media in the following topics:

• Defining Social Media

  • Social media websites and applications allow users to create and exchange user-generated content on the web.
  • There are several types of online platforms classified under the vast umbrella of social media.
  • Web blogs: Some of the oldest and most popular forms of social media are blogs.
  • Social media can also be classified by their ability to facilitate certain social functions.
  • Describe the common characteristics of social media technologies, and user behaviors that occur on social media websites

• Social Media

  • Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.
  • Social media enables individuals and communities to co-create, share, and modify content in an interactive, Internet-based environment.
  • Social media marketing refers to the process of gaining website traffic through social networking sites.
  • As a marketing tool, social media is distinct from industrial or traditional media, is versatile, far-reaching, fast, relatively inexpensive, fosters brand awareness, and improves customer service.
  • Illustrate how social media can be used in the promotional mix

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
  • The explosion of social media websites has led to the increasingly important practice of social media marketing.
  • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.
  • However, these conversations can also be repurposed across other social media and corporate channels.

• Social Media in the Classroom

  • In recent years, social media in the classroom has become a valuable pedagogical medium.
  • Social media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures or videos in virtual communities and networks.
  • In recent years, social media in the classroom has become a valuable pedagogical medium.
  • Furthermore, social media is not only a tool for students, it can also allow for teachers to develop their own educational content, connect with other educators around the world, and help new teachers find jobs via networking sites such as LinkedIn for teachers.
  • By bringing social media into the classroom, teachers can develop these networks in ways that can positively impact the learning environment of their students.

• Campaigning: Traditional Media, New Media, and Campaign Advertisements

  • Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
  • Campaign engagement with the media has changed again with the proliferation of social media.
  • Today, candidates are expected to have Facebook and Twitter accounts and to be fluent in the language of social media.
  • This was particularly clear by then-candidate Senator Barack Obama's use of social media in the 2008 election.
  • The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds.

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Social media technologies such as social networking sites, as well as digital platforms including SmartPhones and computer tablets, have changed the way users access and consumer information.
  • However, product changes can be prompted by social media activity from stakeholders outside a brand's consumer base.
  • Promotion is probably the marketing mix element most impacted by social media.
  • In essence, social media acts as a promotional element or communication channel used to reach customers.
  • Consumers intentionally and unintentionally use social media to purchase, evaluate and ultimately influence a brand's marketing mix.

• Researching Using Digital Media

  • The growth and rapid adoption of social media technologies has introduced a new level of complexity and opportunity for digital researchers.
  • Inclusion of social media research can provide particularly unique insights into consumer and societal segments.
  • Social media analytics allow brands to efficiently collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
  • Social media and digital platforms also produce a consumer feedback loop where brands can continually check new ideas, such as product development, from inception to launch.
  • Social bookmarking sites such as Digg are used to gather research on different target markets.

• New Media

  • Facebook is an example of the social media model, in which most users are also participants.
  • Social movement media has a rich and storied history that has changed at a rapid rate since new media became widely used.
  • Of course, some are also skeptical of the role of new media in social movements.
  • This diagram illustrates the interactive form of communication that may exist in social media.
  • Explain the influence of the new media on politics and social movements

• Mass Media and Technology

  • Since mass media has enormous effects on our attitudes and behavior, it contributes to the socialization process.
  • The term media comes from Latin meaning, "middle," suggesting that the media's function is to connect people.
  • Since mass media has enormous effects on our attitudes and behavior, notably in regards to aggression, it contributes to the socialization process.
  • Media bias refers the bias of journalists and news producers within the mass media.
  • The news media tend to appeal to a specific audience.

• The Mass Media

  • Media can have an important affect on public opinion in several ways.
  • Media can have an important affect on public opinion in several ways.
  • Social desirability is another key component to the formation of public opinion.
  • Social desirability is the idea that people in general will form their opinions based on what they believe is the popular opinion.
  • Based on media agenda setting and media framing, most often a particular opinion gets repeated throughout various news mediums and social networking sites, until it creates a false vision where the perceived truth is actually very far away from the actual truth.