Non-profit marketing focuses on goals in education, youth development, environmental protection, healthcare, poverty and spirituality.
Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders.
Increased global competition, financial flows and internet technologies are some of the driving forces behind global marketing strategies.
Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
Adopting socially responsible practices that benefit customers and society is fast becoming a competitive advantage in global business.
The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
Many firms task their marketing teams to promote a culture of entrepreneurial thinking via initiatives in and outside the organization.