Concept
Version 9
Created by Boundless
Brand Equity
![A picture of baristas at work in the first Starbucks coffee shop, Seattle, WA.](../../../../../../../../../figures.boundless-cdn.com/10433/full/baristas-first-starbucks.jpeg)
A picture of baristas at work in the first Starbucks coffee shop, Seattle, WA.
Starbucks sells its coffee at a higher price point which is justified by its perceived brand value and quality.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Baristas first starbucks."
http://en.wikipedia.org/wiki/File:Baristas_first_starbucks.jpg
Wikipedia
CC BY-SA.