David Aaker

(noun)

He is a consultant and author on the field of marketing, particularly in the area of brand strategy. He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, Professor Emeritus at the Haas School of Business of the University of California, Berkeley, and an advisor to Dentsu, a major Japanese advertising agency. He blogs on Aaker on brands.

Related Terms

Examples of David Aaker in the following topics:

  • Brand Equity

    • According to David Aaker, a marketing professor and brand consultant, there are ten attributes of a brand that can be used to assess its strength:
    • List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker

  • Developing a Brand

    • For example, it can appear more desirable because David Beckham, who is a brand himself, advertizes it.
    • Aaker referred to studies using different methods and larger samples, which point out that "consumers noted for high-preference brands, 82% related to employee behavior; for low-preference brands, 90% related to influence of employee behavior (attitudes, competence, and personalization of the service)."

  • References

  • References

  • References

  • References

  • Artistic Conventions in Painting

    • The works of Jaques-Louis David are widely considered to be the epitome of Neoclassical painting; many painters combined aspects of Romanticism with a vaguely Neoclassical style before David's success, but these works did not strike any chords with audiences.
    • Neoclassical painting gained new momentum with the great success of Jaques-Louis David's "Oath of the Haratii" at the Paris Salon of 1785 .
    • David soon became the leading French painter and enjoyed a great deal of government patronage
    • Jean Auguste Dominique ingress, a Neoclassical painter of history and portraiture, was one of David's students.
    • Neoclassical painting gained new momentum with the great success of Jaques-Louis David's "Oath of the Haratii" at the Paris Salon of 1785.

  • Neoclassical Paintings

    • The works of Jacques-Louis David are widely considered to be the epitome of Neoclassical painting.
    • Neoclassical painting gained new momentum with the great success of David's Oath of the Horatii at the Paris Salon of 1785.
    • David soon became the leading French painter and enjoyed a great deal of government patronage.
    • Jean-Auguste-Dominique Ingres, a Neoclassical painter of history and portraiture, was one of David's students.
    • Mongez and Antoine-Jean Gros, another of David's students, tried to carry on the Neoclassical tradition after David's death in 1825 but were unsuccessful in face of the growing growing popularity of Romanticism.

  • Emerson and Thoreau

    • Ralph Waldo Emerson and Henry David Thoreau were important leaders of the Transcendentalist movement.
    • Ralph Waldo Emerson(May 25, 1803 – April 27, 1882) and Henry David Thoreau (July 12, 1817 – May 6, 1862) were two important American writers and leaders of the Transcendentalist movement.
    • Henry David Thoreau was an American author, poet, philosopher, abolitionist, naturalist, tax resister, development critic, surveyor, historian, and leading transcendentalist.

  • Statistical Literacy