World Wide Web

Examples of World Wide Web in the following topics:

• Targeting Consumers Where They Spend Time

  • The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target potential customers.
  • The World Wide Web has become an important, albeit virtual, location where companies are spending more time and money to target and influence consumers .
  • The Internet, or more specifically, the World Wide Web, has eliminated time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
  • Besides the rapid adoption of Internet technologies among consumers and businesses, the world is now seeing a generation of people born after the emergence of the commercial web come into adulthood.
  • Describe how the World Wide Web, social media, and mobile devices are transforming the way advertisers target consumers

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Since its emergence during the 1990s, the World Wide Web has fundamentally changed the way businesses market to end users and consumers.
  • The Internet has changed the way business is done in the current world.
  • Both small and major brands offer e-commerce websites that allow web users to browse products and share their 'wish lists' or purchases with friends across social media websites.
  • Amazon.com, the world's largest online retailer , allows third-party merchants to advertise their goods on the company's e-commerce site.
  • Explain how the World Wide Web has changed the way brands target consumers and position their brand in the marketplace

• Effects of Technology on Services

  • Technologies such as mobile commerce,electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, e-mail, mobile applications, social media, telephones and automated data collection systems are commonplace and the new normal for the business world.
  • Electronic commerce usually accesses the World Wide Web at least once in a transaction's life-cycle, although it is more likely to be used multiple times and via multiple channels during the process.

• Social Media

  • ,YouTube); c) social networking sites (e.g., Facebook); d) virtual game worlds (e.g.
  • ,World of Warcraft; e) virtual social worlds (e.g.
  • Mobile social media on a wide array of devices, such as tablets, iPods, phones, and other new products, extend and expedite marketing reach.
  • Most Web space hosts provide a free blogging platform, such as WordPress, for customer use.
  • Functionality is expandable through a wide array of plugins.

• Defining Social Media

  • Social media websites and applications allow users to create and exchange user-generated content on the web.
  • Nevertheless, social media has grown rapidly in the U.S. and around the world due to its blending of technology and social interaction for the co-creation of value.
  • Web blogs: Some of the oldest and most popular forms of social media are blogs.
  • Facebook), virtual game worlds (e.g.
  • World of Warcraft), and virtual social worlds (e.g.

• Understanding Apps in a Marketing Context

  • They are available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store and BlackBerry App World.
  • The explosion in number and variety of apps made discovery a challenge, which in turn led to the creation of a wide range of review, recommendation, and curation sources.
  • A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively.
  • Viral marketing may take the form of video clips, interactive Flash games, ebooks, brandable software, images, text messages, email messages, or web pages.

• Global Marketing and the Internet

  • Brands around the world have since attempted to take advantage as well as keep abreast of the commercial, technological, and cultural trends around Internet marketing.
  • Organizations have quickly realized that operating costs can be significantly reduced by moving services from physical locations into the digital world.
  • This same immediacy applies to global marketing, as it allows brands to reach consumers in various ways and offer a wide range of products and services simultaneously.
  • For small businesses, eMarketing opens up access to potential customers around the world, all for much less the cost than traditional advertising.
  • Luckily for global companies, web monitoring and tracking tools have become increasingly sophisticated and offer insights into consumer behavior both online and offline.

• Types of Internet Advertising

  • Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside related search results.
  • Display advertising is the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
  • Semantic web content is closely linked to advertising to increase viewer interest engagement with the advertised product or service.
  • Web traffic is usually based on a call-to-action or measurable campaign result such as a submitted web form or sale.
  • Most search engines work to find users websites based on their searches using complex algorithms that assess a website's authority, using a wide variety of strategies to rate the overall quality and usefulness of a site's content.

• Types of Marketing Channels

  • Essentially, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by a letter, email or text message.
  • Industry representative, the World Federation of Direct Selling Associations (WFDSA), reports that its 59 regional member associations accounted for more than US$114 Billion in retail sales in 2007, through the activities of more than 62 million independent sales representatives.
  • Most national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA).
  • Dual distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end user.

• CRM and Personal Selling

  • Customer relationship management is a widely used model for managing a company's interactions with customers, clients, and sales prospects.
  • Customer relationship management (CRM) is a widely implemented model for managing a company's interactions with customers, clients, and sales prospects.
  • Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.
  • In a Web-focused marketing CRM solution, organizations create and track specific web activities that help develop the client relationship.
  • These activities may include such activities as free downloads, online video content, and online web presentations.