white paper

(noun)

A factual write-up of something, specifically devoid of the appearance of marketing.

Related Terms

Examples of white paper in the following topics:

  • Defining Business Marketing

    • Industry white papers, trade shows, corporate websites, and webcasts are often used as promotional tactics to build brand awareness and generate leads.

  • Promotional Methods

    • For instance, marketers and sales professionals use white papers and product brochures to educate prospects and customers about products or services.

  • Support Personnel

    • This support usually comes in the form of sales collateral, such as product brochures, market surveys, industry white papers, and other marketing research that demonstrates company strengths and product benefits.

  • B2B Company Characteristics

    • For example, toilet paper, a typical B2C product, is a B2B product when sold to hotels.
    • Depending on the company's history, the competitive landscape, occupied spaces and white spaces, there could be one or many strategies a company could use.

  • Business Products

    • Business products can be as diverse as crude oil, wood, machinery, photocopiers, and paper.
    • Supplies include paper, pencils, fuel, oil, brooms, soap, etc.

  • Value and Relative Value

    • One company does not think they will use a copying machine that much, but the other knows it will copy a lot of papers.
    • The first company knows that many of the papers will need to be copied on both sides.
    • The second company knows that very few of the papers it copies will need double- sided copying.

  • Digital Surveys

    • This method is also cheaper to use, because there are fewer costs incurred from buying paper, printing materials or paying postage.

  • Categories of Business Products

    • Examples include paper, pens, and cleaning agents.

  • Social Marketing

    • Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach.

  • Defining a Brand

    • Italians are considered among the first to use brands in the form of watermarks on paper in the 1200s.