Examples of supply chain management in the following topics:
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- Retail, the supply chain, marketing, and how services are delivered to buyers have been transformed by technological innovation.
- Retail, the supply chain, marketing and how services are delivered to consumers has been transformed by technological innovation and application.
- Technologies such as mobile commerce,electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, e-mail, mobile applications, social media, telephones and automated data collection systems are commonplace and the new normal for the business world.
- There are advanced platforms to handle documentation automation in supply chain and logistics, domestic and international payment systems, business content management, group buying platforms, online customer assistance, communications via instant messaging and email, information dissemination via blogs and newsgroups, online shopping and order tracking, online banking, online office suites, shopping cart software, teleconferencing, online meetings and electronic ticketing.
- It's core is a contact management system for tracking and recording every stage in the sales process for each prospective client, from initial contact to final disposition.
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- More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing.
- Marketing management employs a variety of metrics to measure progress against objectives.
- Marketing management therefore often makes use of various organizational control systems, such as sales forecasts, sales force and reseller incentive programs, sales force management systems, and customer relationship management tools (CRM).
- In some cases, these efforts may be linked to various supply chain management systems, such as enterprise resource planning (ERP), material requirements planning (MRP), efficient consumer response (ECR), and inventory management systems.
- Managing your marketing strategy might also mean managing external vendors such as advertising agencies.
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- Online organizational or business buying, B2B, links supply chain systems more efficiently to ultimately satisfy the needs of end users .
- In order to meet the needs of all types of consumers, the scope of just one B2B transaction involves many different companies supplying sub components, raw materials, shipping services and retailing outlets.
- Functions such as electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners are everyday ocurrances and must be streamlined and efficient.
- Each company, within the B2B arena, must market to its colleagues in order to generate sales and to share in a portion of the supply chain revenue stream.
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- Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders.
- Marketing flows and processes encourage information sharing throughout the entire supply chain.
- It is crucial that brands support marketing functions so they are both managed effectively and integrated seamlessly into the larger supply chain, thereby meeting larger business goals.
- Marketing flows are often integrated into the larger supply chain of an organization to promote efficiency.
- Show the impact that marketing has on supply chains, both operational and marketing types
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- Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, supply-chain strategies, and information technology management strategies.
- Managed as separate businesses, they are responsible to a parent corporation.
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- While support personnel are often seen as those providing after-sales service or technical assistance, the definition of support staff also includes functions such as accounting, finance, human resources, supply chain, etc.
- Other common support roles that work with sales managers directly or assist clients and customers with product and service issues include sales engineers, technical support specialists, and customer support representatives .
- Examples include airliners, weapons systems, and IT systems (such as telecommunications or databases and their dependent applications for purposes like logistics or customer relationship management).
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- The migration from product-oriented to customer-oriented strategies is called Total Customer Value Management (TCVM).
- TCVM goes beyond conventional customer value management, which provides a rational set of techniques, methodologies, and strategies to weave the needs and wants of customers into the key process designs and management activities of the enterprise.
- TCVM also creates value for employees, business partners (customers, delivery chain, supply chain, unions) and shareholders.
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- Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries.
- No doubt the work of logistics and distribution centers greatly influences the entire logistic chain (supply chain), and therefore its optimal functioning is of great significance.
- This process may include the planning of production and/or optimization of supply chains in order to determine the possibility of meeting the demand.
- Supply chain planning compares the demand forecast with the actual demand in order to develop a "master plan" (schedule), based on the multi-level sources and critical materials.
- If these processes are considered from the other side (i. e., for the production of certain products, semi-products and raw materials are needed and are delivered to the factory), they then represent the final products for the factory and the end of one section of the logistics chain.
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- Chain Stores - Chain stores are able to buy a wide variety of merchandise in large quantity discounts.
- Furthermore, chains are able to attract many customers because of their convenient locations, made possible by their financial resources and expertise in selecting locations.
- Franchises - Over the years, large chain store retailers have posed a serious competitive threat to small storeowners.
- Inventory Control and Order Processing - keeping track of the physical invenÂtory, managing its composition and level, and processing transactions to insure a smooth flow of merchandise from producers to buyers and payment back to the producers.
- Information - supplying information about markets to producers and information about products and suppliers to buyers.
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- In addition to addressing customer concerns over product quality and functionality, B2B companies such as manufacturing firms must reassure customers they can handle the high cost of incidents at their factories and in their supply chains.
- Similar to business-to-consumer (B2C) companies, B2B brands must have quality control and crisis management programs in place to respond to events that can result in a loss of customers and revenue.
- Account or sales managers are often a B2B company's first line of defense when it comes to flagging and responding to customer complaints regarding service disruptions or product malfunctions.
- Sales methodologies applied to customer relationship management (CRM) systems allow B2B organizations to accurately monitor, track, and measure this information.