social network

(noun)

an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities.

Related Terms

Examples of social network in the following topics:

  • Main Social Networks

    • A social network is an ideal environment to market any and all products and services.
    • Social Networking enables a community of people to share all kinds of information.
    • A social networking service is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people, who share common interests and/or activities.
    • Social networks continue to grow and multiple.
    • Describe the basic purpose and structure of a social networking platform

  • Trends in Social Media

    • At the forefront of emerging trends in social networking sites is the concept of real-time web and location-based web.
    • In April 2012, the image-based social media network Pinterest had become the third largest social network in the United States.
    • Others companies, such as Monster.com, have been steadily developing a more "socialized" feel to their career center sites to harness some of the power of social networking sites.
    • One popular use for this new technology is social networking between businesses.
    • Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image.

  • Types of Internet Advertising

    • Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.
    • Today, this is usually accomplished through contracting with an affiliate network.
    • Social network advertising is a form of online advertising found on social networking sites such as Facebook.
    • Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
    • Give examples of how brands use affiliate marketing, social network advertising, search engine marketing (SEM), and mobile advertising.

  • Social Media Marketing Communications

    • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
    • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
    • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.
    • Through social networking sites, brands can have conversations and interactions with individual followers.
    • Social networking sites such as Facebook can serve as lead generators for marketing communications campaigns.

  • Defining Social Media

    • Social Networks: Social networking websites allow users to build web pages featuring personal portfolios and interests.
    • Examples of social networks include Facebook, LinkedIn, MySpace and Bebo.
    • Visual social networks are becoming more popular, with Instagram having now surpassed Twitter in its amount of users.
    • However, social networks such as Facebook, Google+, LinkedIn and MySpace also have their own microblogging features.
    • YouTube), social networking sites (e.g.

  • Social Media

    • Social media marketing refers to the process of gaining website traffic through social networking sites.
    • Others include social networks, subscribed episodic audio, video, PDF or ePub podcasts downloaded or streamed, online telephonic services, and social bookmarking services that enable users to add, annotate, edit, and share bookmarked Web documents for future use and more.
    • ,YouTube); c) social networking sites (e.g., Facebook); d) virtual game worlds (e.g.
    • ,World of Warcraft; e) virtual social worlds (e.g.
    • Illustrate how social media can be used in the promotional mix

  • Use of New Technologies in Marketing and Research

    • Social media marketing refers to the process of gaining website traffic or attention through social media sites.
    • In other words, programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
    • Foursquare is a location-based social networking website where users can check into locations via their smartphones.
    • LinkedIn, being a professional business-related networking site, allows companies to create professional profiles for themselves as well as allowing their business to network and meet others.
    • Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, on their LinkedIn profile page.

  • The Rate of Adoption

    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
    • It is usually measured by the length of time required for a certain percentage of the members of a social system to adopt an innovation.
    • Have an innovation adopted by a highly respected individual within a social network, creating an instinctive desire for a specific innovation.
    • An innovation that is more visible will drive communication among the individual's peers and personal networks, and will in turn, create more positive or negative reactions.

  • Factors Influencing Experience, Involvement, and Satisfaction

    • The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.
    • Personal or individual factors can also serve as strong influences, including gender, age, income level or social class, ethnicity, and sexual orientation.
    • Social Factors: Social influence can deeply affect consumer behavior, especially as related to the products they consider and consume.
    • A consumer's social network has a strong influence on the products he or she uses, since individuals tend to rely on the opinions and advice of friends and family.
    • Other social influences can include opinion leaders and reference groups.

  • Mobile Consumer Behavior

    • Social media applications used on mobile devices are called mobile social media.
    • Brands are able to both send and receive rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers.
    • In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).
    • Advertising networks focused on mobile properties and advertisers are also available.
    • Describe the four types of mobile social media applications and how they are used in social media marketing