Request for Proposal

Examples of Request for Proposal in the following topics:

• Alternative Arrangements

  • Usually, government organizations post a request for proposal, and businesses respond to them.
  • Often, these types of transactions are for a lower cost than if they were conducted through a business, as there is some added risk that the product will be defective or otherwise be not as expected.

• Characteristics of Business-Customer Interactions

  • The evaluation and selection process between businesses and customers can last for several weeks, months, or even years depending on the level of cost and complexity of the selling process.
  • Often, B2B sellers must submit a Request for Proposal (RFP) to be considered for projects involving high-priced items such as software systems, financial services, or office equipment.
  • During this evaluation period, the buyer may ask for prototypes, samples, and mock-ups of the product.
  • Also, sales representatives responsible for overseeing customer accounts may offer discounts or other promotions to facilitate repeat sales from existing customers.
  • B2B brands also use these events as opportunities to meet with customers face-to-face, hear concerns, and collect feedback for improving products and services.

• Trade and Globalization

  • Countries engage in international trade for two basic reasons, each of which contributes to the country's gain from trade.
  • For example, the United States has had an embargo against Cuba for over 40 years.
  • Proposed and practiced fair trade policies vary widely, ranging from the common prohibition of goods made using slave labor, to minimum price support schemes such as those for coffee in the 1980s.
  • As of June 2012, the future of the Doha Round remains uncertain: The conflict between free trade on industrial goods and services, but retention of protectionism on farm subsidies to the domestic agricultural sector (requested by developed countries) and the substantiation of the international liberalization of fair trade on agricultural products (requested by developing countries) remain the major obstacles.
  • Total two-way trade in January 1998 exceeded that for all of 1978.

• Databases

  • For example, from zip code lists, marketers may determine where the wealthy consumers live in a city.
  • A database is an organized collection of data that is typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels) in a way that supports the processes that require this information (for example, finding a hotel with vacancies).
  • When companies want to conduct consumer market research, they call on these research facilities to request consumers who fit a specific demographic and behavioral profile so that these prospective respondents can then be contacted to participate in research studies.
  • For example, from zip code lists, marketers may determine where the wealthy consumers live in a city.
  • Retail outlets such as pharmacies can request customer's contact information at check-out for specific products as a way to help build a consumer database.

• Understanding The Agency System + Account Services

  • The workflow of a traditional agency begins when a client initiates a project request.
  • That request might be a single ad, series of ads, or an entire campaign.
  • Client requests come through Account Services where the project is coordinated.
  • To better understand your client’s goals, you must become familiar with the word “objectives” as it relates to advertising because the desire to achieve specific objectives is the basis for most client requests.
  • What will you do for lunch everyday?

• Heterogeneity

  • The service can never be exactly repeated as the same point in time, location, or circumstances, or with the same configurations or resources, even if the same consumer requests the same service.
  • Many services regarded as heterogeneous are typically modified for each consumer or situation.
  • When the physical product cannot easily be differentiated, there is scope for customizing the service per customer requirements.
  • Such customization ensures that the actual customer encounter assumes particular significance for them.
  • All Big Macs may be almost identical and mass produced, but the same is not true for the services rendered by the staff.

• Negotiating

  • It is also used to agree upon courses of action, bargain for individual or collective advantages, and satisfy the various interests of people or parties involved in the negotiation.
  • Typically, many departments and roles are involved in the decision-making process for business purchases.
  • This is particularly true at the contract stage, where client concerns and modification requests are addressed to help guide the buyer-seller relationship throughout the life of the contract.

• The World Trade Organization (WTO)

  • The WTO provides a framework for negotiating and formalizing trade agreements, and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements signed by representatives of member governments.
  • The conflict between free trade on industrial goods and services, but retention of protectionism on farm subsidies to the domestic agricultural sector (requested by developed countries) and the substantiation of the international liberalization of fair trade on agricultural products (requested by developing countries) remain the major obstacles.
  • General Agreement on Trade in Services was established in 1995 to extend the multilateral trading system to service sector, in the same way as the General Agreement on Tariffs and Trade (GATT) provided such a system for merchandise trade.
  • Agreement on Trade-Related Aspects of Intellectual Property Right sets down minimum standards for many forms of intellectual property (IP) regulation.

• Careers in Marketing

  • The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
  • —also hire marketing professionals to promote activities and develop brand messaging for their stakeholders.
  • Today, field marketing may also include two-way communications such as requesting feedback about a sample, or inviting consumers to follow a brand on social media.
  • Media planners and buyers research the most appropriate online and offline platforms for advertisements.
  • Give examples of careers in marketing and what they do for the organization

• Avoiding Potential Fraud

  • The site typically requests the user's personal information, allowing the attacker to "phish," or steal the victim's passwords, PIN, or bank account number.
  • In a call tag scam, criminals use stolen credit card and tracking information to purchase goods online for shipment to the legitimate cardholder.
  • If someone attempts to steal the user's online identity, these companies assist the user with securing their online information and paying for the services needed to help them recover their information and resolve the situation.