psychographics

Examples of psychographics in the following topics:

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • A psychographic target market would be a market that has similar attitudes, values, or lifestyle.

• Developing a Market Segmentation

  • In psychographic segmentation, consumers are divided according to their lifestyle, personality, values, and social class.
  • Foreigners within the same demographic group can exhibit very different psychographic profiles.

• Social Behavior of Consumers

  • However, consumer behavior is also influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
  • Similarly, psychographics are often used that offer insight into the lifestyle and personality traits of buyers.

• Motivation

  • Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings

• Identifying the Target Market

• Understanding The Consumer + The Planning Process

  • Psychographic characteristics – Consumer preferences, values and feelings that motivate their choices, behaviors and habits.
  • Even though human beings are diverse and every individual unique, we can actually classify them, with relative accuracy, by segmenting people into demographic and psychographic categories.

• Ansoff Opportunity Matrix

  • New users can be defined as: new geographic, demographic, institutional, or psychographic segments.

• Conclude with Action Plan

  • Situational Analysis - the current situation - the macro-environment - the Economy, legal, technological, ecological, socio-cultural and supply chain oriented, market analysis, market definition including segmentation and size, industry structure, strategic groupings, competition strengths and weaknesses and their market share, a Porter 5 Force Analysis, a consumer analysis, the nature of the buying decision, staffing, demographics, psychographics, buyer motivation and expectations, loyalty segments and company resources.

• Focus of an Advertisement

  • Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.

• Understanding Strategy + The Creative Brief

  • Advertising should target a specific segment of the population based on their demographic and psychographic information.