behavioral targeting

Examples of behavioral targeting in the following topics:

• Shaping

  • Instead of rewarding only the target, or desired, behavior, the process of shaping involves the reinforcement of successive approximations of the target behavior.
  • The method requires that the subject perform behaviors that at first merely resemble the target behavior; through reinforcement, these behaviors are gradually changed, or shaped, to encourage the performance of the target behavior itself.
  • The target behavior for the rat was to press a lever that would release food.
  • Then reinforce the response that more closely resembles the target behavior.
  • Continue to reinforce closer and closer approximations of the target behavior.

• Online Consumer Behavior

  • The integration will soon expand since Google intends to offer behavioral targeting or interest-based advertising.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
  • While behavioral targeting is not new and many companies are using it, companies like Google tried to alleviate the worries about profiling users.
  • Explain the relationship between behavioral targeting and online consumer behavior, and how behavioral marketing influences online advertising

• Social Behavior of Consumers

  • Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.
  • However, when behavioral targeting is done without the knowledge of users, it may be considered a breach of browser security and even illegal depending on country privacy, data protection and consumer protection laws.
  • Again, this behavioral data can be combined with known demographic data and a visitor's past purchase history in order to produce a greater degree of data points that can be used for targeting.
  • Self-learning onsite behavioral targeting systems will monitor visitor response to site content and learn what is most likely to generate a desired conversion event (i.e. consumer purchase).
  • Behavioral targeting can also be used to serve many advertisements across many different sites based on the likely demographic makeup of internet users.

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The behavioral target market focuses on occasions and degree of loyalty.
  • Determining a target market approach to sales has many benefits.
  • A geographic target market can include a city, state, or country.

• Basic Principles of Operant Conditioning: Skinner

  • Operant conditioning is a theory of behaviorism that focuses on changes in an individual's observable behaviors.
  • Much of this research informs current practices in human behavior and interaction.
  • In these boxes he would present his subjects with positive reinforcement, negative reinforcement, or aversive stimuli in various timing intervals (or "schedules") that were designed to produce or inhibit specific target behaviors.
  • Instead of rewarding only the target, or desired, behavior, the process of shaping involves the reinforcement of successive approximations of the target behavior.
  • Behavioral approximations are behaviors that, over time, grow increasingly closer to the actual desired response.

• Punishment as a Management Tool

  • Punishment is the imposition of a negative consequence with the goal of reducing or stopping someone's undesirable behavior.
  • Punishment is a term used in the context of behavioral analysis and in a specific kind of intentional behavior change known as operant conditioning.
  • It is a process of decreasing the incidence of a (measurable) behavior.
  • In punishment, the rate of the target behavior is decreased by imposing a negative consequence (i.e., "positive punishment") or by removing a pleasant or desired stimulus (i.e., "negative punishment") immediately or shortly after each occurrence of the behavior.
  • This can be accomplished either through punishing someone immediately after the undesirable behavior so that they are reluctant to perform the behavior again or through educating people about the punishment preemptively so they are reluctant to perform the behavior at all.

• Identifying the Target Market

  • In marketing and advertising, a target audience is a specific group of people within the target market at which a marketing message is aimed at.
  • Identify clusters of similar needs - Demographics, lifestyle, usage behavior and pattern is used to differentiate between segments.
  • In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
  • Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management.
  • A well-defined target market is the first element to a marketing strategy.

• The Target Market

  • Target markets can be specified using virtually any metric or approach.
  • Psychographic targeting revolves around attitudes, religion, lifestyle, and values.
  • Behavioral – This usually refers to their purchasing behaviors, relative either to your business, industry, or complementary industries.
  • An example of this would be a headphones company targeting users who purchase DJ equipment.
  • Recognize the targeting parameters that organizations commonly use to separate target markets from populations

• Culture

  • Values are general statements that guide behavior and influence beliefs.
  • Each of these subcultures will have specific influences on consumer behavior.
  • Culture is considered an external factor in influencing consumer behavior.
  • Marketing strategies should reflect the culture that is being targeted.
  • The strategy should show the product or service as reinforcing the beliefs, values and customs of the targeted culture.

• The Importance of Performance Targets

  • Managerial effectiveness is often assessed on the ability to achieve performance targets.
  • Three basic concepts are involved in communicating and achieving targets: key performance indicators, goal setting, and motivation.
  • It aims to design goals that are specific, measurable, achievable, realistic, and time-targeted (SMART).
  • Motivation elicits, controls, and sustains certain goal-directed behaviors.
  • There are a number of approaches to motivation: physiological, behavioral, cognitive, and social.