primary

Examples of primary in the following topics:

• Primary and Secondary Research

• Competitive Intelligence

  • An example of competitive intelligence is when a food and beverage company conducts primary research to find out about the latest trends in the beverage industry of a foreign country.
  • Although the Internet is a first stop in information gathering, CI typically entails spending more time and effort gathering information by means of primary research, such as speaking with one's own employees, customers, suppliers, or outside industry experts.
  • Primary research – This process involves the use of a human network to access meaningful intelligence.

• Types of Businesses

  • Primary ownership types of businesses include corporations, cooperatives, LLPs, LLCs, and sole proprietorships.
  • Primary ownership types of businesses include corporations, cooperatives, limited liability partnerships (LLPs), limited liability companies (LLCs) and sole proprietorships.

• Market Share

  • This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market.
  • Selective demand refers to demand for a specific brand while primary demand refers to demand for a product category.
  • Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors.

• The Significance of Marketing Channels

  • The primary purpose of any channel of distribution is to bridge the gap between the producer of a product and its user.
  • The primary purpose of any channel of distribution is to bridge the gap between the producer of a product and the user of it, whether the parties are located in the same community or in different countries thousands of miles apart.
  • Identify the types of institutions that participate in marketing channels, and the three primary functions of these channels

• Commercialization

  • Target consumers: The primary target consumer group will have been identified earlier by research and test marketing.
  • This primary consumer group should consist of innovators, early adopters, heavy users and/or opinion leaders.

• Business Analysis

  • The primary focus of the business analysis stage is to determine whether the product idea will ultimately be profitable or not.
  • However, while this is the primary consideration, it is not the only consideration.

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.

• The Purposes of Packaging

  • Based on the results of this research, past experience, and the current and anticipated decisions of competitors, the marketer will initially determine the primary role of the package relative to the product.
  • Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function.

• Creating Advertisements

  • However, it is possible to highlight the primary parts of this process.
  • Many products have such strong technology or performance capabilities that these features can serve as a primary advertising appeal.