Service

Examples of Service in the following topics:

• Inseparability

  • Inseparability is a service characteristic that makes it impossible to disconnect the production of the service from its consumption.
  • Moreover, it is very difficult to separate a service from the service provider.
  • People are a defining factor in a service delivery process, since a service is inseparable from the person providing it.
  • Therefore, most companies have a service blueprint which provides the details of the service delivery process.
  • Describe inseparability in services marketing and how it distinguishes services from goods

• Service Economy Growth

  • Most of the U.S. economy is classified as services as of 2011 (agriculture 1.2%, industry 22.1%, services 76.7%).
  • Many products are being transformed into services.
  • Services are everywhere in today's world.
  • Many modern services combine both products and services, and the distinction between the two has blurred.
  • In general, knowledge-intensive services encompass both professional services (e.g., financial, legal), and science and technology-linked services (e.g., environmental, mining, health).

• Heterogeneity

  • Heterogeneity, also known as variability, describes the uniqueness of service offerings.
  • In other words, services are generated, rendered, and consumed at one time.
  • Given that services are heterogeneous, it is essential that each and every customer receive excellent service.
  • Heterogeneity of service quality does not imply that no two customers can receive great service, it just means that no two transactions can be repeated identically.
  • It is the quality of the service that will essentially set two competing firms with similar products and services apart.

• Customer Service as a Supplement to Products

  • Customer service is the provision of service to customers before, during and after a purchase.
  • The importance of customer service varies by product, industry and customer.
  • Customer service may be provided by a person, such as a sales and service representative, or by automated means.
  • An advantage with automated means is an increased ability to provide service 24-hours a day, which can complement in person customer service.
  • This is a form of customer service.

• Product Lines in Services

  • Productizing a service means making the service look more like a product so that it is easier for customers to conceive, and thus buy.
  • Service Product Management deals with managing a service product throughout its complete life cycle.
  • A service product, unlike a hardware or software product, is intangible, and manifests itself as pure professional services or as a combination of services with necessary software and/or hardware.
  • The service product management practice ensures management of a profitable service in the marketplace.
  • The service product manager identifies a profitable service space, packages services in a productized form and delivers the same to the market.

• Services as Products

  • Services represent an integral part of many products and the correlation of goods and services is represented on a goods-services continuum.
  • A taxi service is a service that is tangible.
  • The increasing importance of the service market in the economy has brought about a change in the definition of goods and services.
  • No longer are goods considered separate from services.
  • It is this interconnectedness between goods and services that is represented on a goods-services continuum.

• Intangibility

  • Teachers provide a service that is intangible.
  • You can't feel, touch, or taste the service of teaching as shown in.
  • This is the most defining characteristic of a service that differentiates it from a product.
  • When a customer is buying a service, he perceives a risk related to the purchase.
  • Service providers can inspire confidence in the service by having a clean facility that customers can see, an easy-to-navigate website that shows service offerings, and a reliable and courteous staff to help customers.

• Product, Placement, Promotion, and Price

  • To understand the services marketing mix framework, it's necessary to understand the nature of services.
  • Service providers have to give special thought as to where the service is provided.
  • Service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services.
  • People are a defining factor in a service delivery process, since a service is inseparable from the person providing it.
  • Most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.

• The Service Economy

  • The world economy is evolving into a service-driven economy as reliance on value-based service increases.
  • This is a service that has continually changed to satisfy existing needs.
  • The world economy is increasingly characterized as a service economy.
  • Service organizations vary widely in size.
  • The service economy in developing countries is most often made up of the following industries: financial services, tourism, distribution, health, and education.

• Providing Public Services

  • A public service is a service that is provided by government to people living within its territory and considered essential to modern life.
  • A public service is a service that is provided by government to people living within its jurisdiction, either directly or by financing private provision of services.
  • A service is helping others with a specific need or want.
  • All of these services are essential to people's lives.
  • However, most public services are merit goods, which are services that may be under provided by the market.