persona

(noun)

A social role.

Related Terms

Examples of persona in the following topics:

  • Roles

    • Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.
    • A persona is a social role.
    • Marketers often create a "persona" for their products and services in order to represent the different user types in a target market.
    • A persona may be created to capture the "soccer mom," perhaps by giving her a name or other defining characteristics.
    • A persona simply helps a marketer get a clearer picture of who will be buying his product.

  • Marketing Innovation Trends

    • More than ever before, brands are creating personas and identities around themselves, rather than the products they sell.