Non-profit organization

Examples of Non-profit organization in the following topics:

• Societal Role and Nonprofits

  • While for-profit organizations exist to produce profit, non-profit institutions exist to benefit a society, regardless of whether profits are achieved.
  • Non-profits are allowed to generate revenue, but must do so in specific ways to maintain their non-profit status.
  • Cause marketing or cause-related marketing activities involve the collaboration of for-profit businesses and non-profit organizations for mutual benefit.
  • Used more broadly, cause marketing efforts often refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations.
  • Identify, from a marketing perspective the societal role of non-profit organizations as stand alone organizations and in collaboration with for profit companies, and how a marketing message can be used as a benefit to consumers and society

• Unique Issues in Nonprofit Marketing Strategies

  • Non-profits' marketing strategies enable them to focus on maximizing revenues in order to reach their goals rather than for profits.
  • However, non-profits may also focus marketing efforts on optimizing revenue.
  • The primary difference between for-profit and non-profit organizations is that for-profit organizations try to maximize wealth, while non-profit organizations look to provide a greater good to society.
  • In non-profit organizations, creative tensions may develop in the effort to balance mission with revenue.
  • Explain how the marketing strategies of non-profits differ from those of for-profit organizations

• Value of Retailing

  • A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesaler, and then sells smaller quantities to the consumer for a profit.
  • The supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from suppliers to consumers.
  • It is not unusual for non-profit organizations to use retailing as a fund raising tool; selling candy bars, magazine subscriptions, food and other item transforms the price paid to a donation or conversely when goods are donated and then retailed to the public by the non-profit organization to raise funds.
  • No matter if you are the buyer or the seller, retailing is an integral part of our economy; essential to survival and a road to prosperity when goods and services are properly marketed for optimum profit.
  • Profit is defined as the return to an owner of capital stock (means of production or land) in any productive pursuit involving labor or a return on bonds and money in capital markets.

• Defining Consumers

  • ., company, organization).
  • In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
  • Commercial Markets (consisting of service companies, non-manufacturing companies, and not-for-profit organizations)

• Types of Businesses

  • The following are some of the most common ownership types for organizations:
  • It can also be a for-profit or non-profit corporation.
  • Cooperative: Often referred to as a "co-op", a cooperative is a limited liability business that can organize as for-profit or not-for-profit.
  • They make a profit by providing sales or distribution services.
  • List the most common ownership types and industry classifications for organizations

• Transfer Pricing

  • However, if they set this price too high then the Indiana division will not make their required profit, and the total company will have less of a profit.
  • Each division must set a transfer price in which the company will be the most profitable and not based on each division being the most profitable.
  • Transfer pricing refers to the setting, analysis, documentation, and adjustment of charges of goods and services within a multi-divisional organization, particularly in regard to cross-border transactions.
  • The firm must set the optimal transfer prices to maximize company profits, or each division will try to maximize their own profits leading to lower overall profits for the firm.
  • One can use marginal price determination theory to analyze optimal transfer pricing, with optimal being defined as transfer pricing that maximizes overall firm profits in a non-realistic world with no taxes, no capital risk, no development risk, no externalities, or any other frictions which exist in the real world.

• Other Pricing Strategies

  • Pricing strategies for products or services encompass three main ways to improve profits.
  • Non-price competition means that organizations use strategies other than price to attract customers.
  • Business people prefer to use non-price competition rather than price competition, because it is more difficult to match non-price characteristics.
  • Pricing above competition generally requires a clear advantage on some non-price element of the marketing mix.
  • By controlling costs and reducing services, these firms are able to earn an acceptable profit, even though profit per unit is usually less.

• Marginal Analysis

  • At the output level at which marginal revenue equals marginal cost, marginal profit is zero and this quantity is the one that maximizes profit.
  • Since total profit increases when marginal profit is positive and total profit decreases when marginal profit is negative, it must reach a maximum where marginal profit is zero.
  • If the firm is operating in a non-competitive market, changes would have to be made to the diagram.
  • In a non-competitive environment, more complicated profit maximization solutions involve the use of game theory.
  • In this case, marginal profit plunges to zero immediately after that maximum is reached.

• Settling the List Price

  • A list price must be close to the maximum price that customers are prepared to pay and yield the maximum profit for the retailer.
  • 'certified organic' and 'product of Australia') may add value for consumers[1] and attract premium pricing.
  • They must decide on a price that is attractive to the consumer and yields the maximum profit for the retailer.
  • A well chosen price should do three things; achieve the financial goals of the company (profitability), fit the realities of the marketplace (will the customer buy at that price?
  • A good pricing strategy is one that strikes a balance between the price floor (the price below which the organization ends up in losses) and the price ceiling (the price beyond which the organization experiences a no demand situation).

• The Importance of Evaluating Marketing Performance

  • The goals that are set should be both measurable and applicable to every marketing role within an organization.
  • Marketing performance metrics or key performance indicators (KPIs) are useful not only for marketing professionals, but also for non-marketing executives.
  • As marketers face more and more pressure to show a return on investment (ROI) on their activities, marketing performance metrics help measure the degree to which marketing spending contributes to profits.
  • It also highlights how marketing contributes to, and complements, initiatives in other areas of the organization, such as sales and customer service.