modified rebuy
(noun)
the repurchase of a good with changes to the details of the order
Examples of modified rebuy in the following topics:
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Stages of Business Buying
- This 5 step process is mainly used with new-task purchases and several stages are used for modified rebuy and straight rebuy.
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When to Modify Products
- While the decision to modify products happens ideally at the design stage, products can be changed during any phase of the life cycle.
- At some point during the life cycle, products may be modified to compete more effectively in the market, and appeal to evolving consumer and business demand .
- Factors that can influence whether products are modified at the design stage include:
- Product design is an iterative process, and often needs to be modified due to manufacturing constraints or conflicting requirements.
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Geographic Pricing
- Geographical pricing is the practice of modifying a basic list price based on the location of the buyer to reflect shipping costs.
- Geographical pricing is the practice of modifying a basic list price based on the geographical location of the buyer.
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Buying Situations
- Like B2C businesses there are similar buying types in B2B sales activities that include new buys, straight re-buys and modified re-buys.
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Heterogeneity
- Many services regarded as heterogeneous are typically modified for each consumer or situation.
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Negotiating
- Buyers may be interested in modifying their purchase via enhanced product features, price adjustments, or other customer benefits.
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Reference Groups
- In keeping with this idea, people will often modify their own behavior to coincide with group norms (even those that profess non-conformity are in some ways conforming with other people who want the same thing).
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Adjustments to Products
- A key question the marketer must answer before modifying the product is: "What particular attributes of the product and competing products are perceived as most important by the consumer?
- The VW Beetle has been modified countless times since its original production in 1930s, in order to keep it competitive and attractive to consumers.
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Marketing as an Entrepreneurial Force
- For example, trials and errors learned during a product launch can be used to modify future marketing plans and better utilize organizational resources.
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Channel Power, Control, and Leadership
- For instance, a large retailer may want the manufacturer to modify the design of the product, or perhaps be required to carry less inventory.