mall intercept

(noun)

a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview.

Related Terms

Examples of mall intercept in the following topics:

  • Collecting Data

    • Field work, or data collection, involves a field force or staff that operates either in the field, as in the case of personal interviewing (focus group, in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing/CATI), or through mail (traditional mail and mail panel surveys with pre-recruited households).

  • Future Changes in Retailing

    • Look for more hypermarkets, super malls and shopping centers that make the experience easy and convenient for customers.

  • Targeting Consumers Where They Spend Time

    • More and more consumers are shopping online, rather than traditional (and physical outlets) such as stores and shopping malls.

  • Value of Retailing

    • It creates jobs for the people who supply the raw materials and to factory workers who actually make the products, for the people transporting goods to the marketplace, the construction companies that build the stores and malls and for an entire service sector that maintains goods purchased by individuals.
    • There are many different types of retailers; department and discount stores, warehouse stores, variety, demographic retailers aimed at a specific buyer, "Mom & Pop" stores owned and operated by individuals specialty stores, general and convenience stores, mail-order, hypermarkets, supermarkets, malls, category specialists, vending machines, no-frills, self-service or automated retail (robotic kiosks seen in airports and at supermarkets), big box stores and of course on-line e-tailers.

  • What Are Markets

    • A mall in Korea Town would have different offerings and promotions than a mall in Little Mexico.

  • B2C Channels

    • Shopping malls, grocery stores, and restaurants are all examples of brick-and-mortar stores .

  • Retail Marketing Strategy

    • Department, discount, warehouse, Mom And Pop, specialty, demographic, general, convenience, big box, automated/self serve, hypermarkets, supermarkets, malls and variety stores have adjusted traditional marketing strategies such as print advertising, media buys and in-store campaigns to incorporate the use of new technologies such as online outlets and shopping, email, texting, mobile applications, blogging, QR codes, kiosks, digital signage and online advertising.

  • Sampling

    • A free sample or "freebie" is a portion of food or other product (for example, beauty products) given to consumers in shopping malls, supermarkets, retail stores, or other venues.

  • Understanding Strategy + The Creative Brief

    • That could be a print ad, a tweet, a mall kiosk, an event, a point of purchase display, or  a retail outlet – anywhere a consumer interacts with the brand.