influencer

(noun)

A person who or a thing which influences.

Related Terms

Examples of influencer in the following topics:

  • Factors Influencing Experience, Involvement, and Satisfaction

    • The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.
    • In general, four main factors influence a consumers's experience, involvement, and satisfaction with a product:
    • Other examples of cultural influences include language, myths, customs, rituals, and laws.
    • Social Factors: Social influence can deeply affect consumer behavior, especially as related to the products they consider and consume.
    • Other social influences can include opinion leaders and reference groups.

  • Family

    • Many factors influence purchasing.
    • Families influence purchases in many ways.
    • These family influences affect how consumers look at purchases more directly than most other social influences on consumer purchasing.
    • Families are a major influence on shopping patterns and consumer habits.
    • Describe how family dynamics and the family life cycle can influence purchasing decisions

  • Roles

    • Consumers have different roles in purchasing products and services, and these roles can influence their buying behavior.
    • Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.
    • In the consumer world, influencers can impact the success or failure of a product by using it or shunning it .
    • A marketer often targets influencers rather than the entire target market, because these influencers can alter the behavior of other people.
    • Abrams can influence other people to buy certain products by saying how much they like the product.

  • Consumer Influence

    • Marketers must understand what influences consumer behavior, such as the consumer buyer process, top influencers, and effective advertising.
    • Once the integration is achieved, the organization can influence the purchase decisions much more easily.
    • A recent study found that 10% of consumers are influencing the buying decisions of a large chunk of other consumers, making them top influencers.
    • Much of this influence is through online means such as social media.
    • As a result, marketers usually find and target these 'top influences' and ensure that they do their bit in influencing the behavior of other consumers.

  • Purchase Influences

    • Purchase influences of B2B customers differ from those of the consumer market due to the high time and cost investments of B2B transactions.
    • Similar to consumers, B2B purchase influences encompass different variables that affect business customers' buying behavior.
    • The purchase influences of business-to-business (B2B) customers differ from those of the consumer market due to the high time and cost investments of B2B transactions.

  • Reference Groups

    • Reference groups are similar to opinion leaders in that they can have a profound influence on consumer behavior.
    • Reference groups are considered a social influence in consumer purchasing.
    • Reference groups can and do have a tremendous influence on purchasing decisions.
    • Reference groups communicate through opinion leaders, who influence what others do, act, and buy.
    • The friends we have are often one of the most powerful reference groups in influencing our consumer behavior.

  • Influences on Business Buying

    • Four main influences impact the business buying decision process: environmental factors, organizational factors, interpersonal factors, and individual factors.
    • Organizational factors such as the company's objectives, purchasing policies, and resources can influence the buying process.The size and composition of the buying center also plays a role in the business buying decision process.
    • The personal characteristics of people in the buying center can influence the buying decision process.
    • Individual factors including age, education level, personality, job tenure, and position within the company all play a role in how a person influences the buying process.
    • Give examples of how environmental, organizational, interpersonal, and individual factors influence the business buying decision process

  • Social Classes

    • Marketers should understand that a person's social class will have a major influence on the types and quantity of consumer goods purchased.
    • A major influence on one's purchasing habits and consumer behavior is the social class in which one finds him or herself.
    • Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.

  • Opinion Leaders

    • Our purchase decisions are influenced by any number of people or groups.
    • All these professionals can influence the decisions consumers make within their area of expertise.
    • Opinion leaders are generally people who have the ability to influence others.
    • Opinion leaders can have a profound influence on the success of a product, and on one's own consumer purchases.
    • Discuss the importance of opinion leaders in marketing and how they can influence the success of a product or service

  • Environmental Management

    • Companies which have the environmental management perspective take actions to influence their marketing environment.
    • Instead of doing nothing or reacting to change, companies with this perspective take actions to influence their marketing environment.